Content Marketing Intern - Summer 2022

Marketing Diamond Bar, California

About Liferay 

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000  fiery-eyed employees all across Europe, the Americas, Middle East, and Asia. As the leading provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.  Our flagship product is the Liferay Digital Experience Platform, which companies like HP, Domino’s, and Airbus use to build customized experiences for their customers and employees.  But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days paid off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!



About You and the Role

This hands-on internship encompasses the general execution of the appropriate marketing plan in your region with a special focus on Content Marketing.

Content Marketing:
  • Participate in the content development process end-to-end, from ideation to post publication analytics
  • Develop written content for the global site, including both short-form (blog) and long-form (ebook, whitepaper, guide) deliverables as time permits
  • Review and edit content for grammatical and factual correctness
  • Conductresearch and help identify new avenues for lead generation, inbound marketing tools, or areas of opportunity
  • Support Content Marketing Team in gathering insights and performing analysis of data from sources such as Google Analytics
  • Gain exposure to some of the most commonly used marketing systems in the nation, including Hootsuite, Pardot, Salesforce, and Slack
Social Media:
  • Update social media accounts regularly
  • Develop social media content that aligns with Liferay’s global brand
  • Learn how to use social media scheduling tools
  • Get a better understanding of social media as a strategic tactic
  • Design content and posts as needed
Marketing Automation and Email Marketing:
  • Develop emails from beginning to end, including drafting content, building email, and testing email within the marketing automation system
  • Review and edit emails created across the globe to ensure consistency
  • Create drip or nurture for defined audience and report on success
  • Participate in marketing automation strategy meetings

Preferred Qualifications:

  • Pursuing Bachelor's degree in Marketing or equivalent experience
  • Currently enrolled as a junior or senior in college/university
  • Familiar with the area of responsibilities
  • Acts reflectively, concentrated and structured in stressful periods
  • Keen on taking over responsibility for the work area, works independently and target-oriented: straightforward solutions, optimal processes and quality-conscious
  • Pulls always in the same direction as the team
  • Fast thinking and acting proactively, keeps an overview in a dynamic and changing environment
  • Clear communication and negotiation skills

 

What We Offer

  • Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!
  • Paid internship
  • A positive and collaborative work culture
  • Working at a leading open-source company 

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.