Product Marketing Manager - Recruitment Solutions, Talent Solutions

Marketing United States
Contract Type: Full-time


Description

Position at Lee Hecht Harrison (Global)

What does an exceptional Product Marketing Manager - Recruitment Solutions do?


Global role: Location TBD (Europe or US/Eastern region)

The Product Marketing team, as part of LHH Talent Solutions, is responsible for creating messaging, marketing content and sales collateral in support of the launch of new products as well as relaunches and enhancements to existing products.   As a Product Marketing Manager for LHH, you will work at the point of convergence for product, sales, and demand /lead generation. You will work closely with our Global Products and Solutions team and create content that has impact across the LHH Talent Solutions sales & marketing organization globally.

 

The team

  • In this role you will report directly to the Head of Product Marketing
  • You will be part of a team that includes Product Marketing Managers and a designer, and you will work closely with LHH’s Product & Solutions Team as well as key stakeholders within our vertical lines of business

Direct Reports:

Ø      None

 

Your new role

As a member of the Product Marketing Team, you will:

  • Develop positioning and messaging that differentiates our services in the market and communicates our value proposition
  • Create content to support product launches, refreshes, and enhancements, including case studies, proposal templates, pitch decks, sales sheets, website content, social media posts, email templates, etc. 
  • Collaborate with product and solution owners, subject matter experts and global colleagues from Sales and Marketing to ensure content clearly articulates value to clients and prospects
  • Research and report on competitor offerings and positioning to help shape our messaging and content
  • Partner with our Sales Enablement Team to create content for internal rollouts and sales trainings for new products, enhancements, and campaigns   
  • Use client interviews, surveys, focus groups and sales data to gain insight into buyer personas, customers’ perspectives on our products and solutions, and new opportunities in the market

 About you

  • Minimum of 5 -7 years of experience in Product Marketing or a similar role
  • Experience in B2C/B marketing, ideally within a recruitment/staffing firm or professional services
  • Highly creative and able to tell a great story across a variety of media and formats
  • Exceptional writing and editing skills required; from effective social media posts to proposal writing that simplifies a complex solution to demand generation marketing content
  • Experience in writing web content for SEO/digital marketing
  • Able to tailor content to specific audience needs
  • Innovative, curious, and interested in finding ways to do things differently
  • Experience in a fast paced, global, matrixed business environment
  • Strong project management skills and ability to manage time, priorities and stakeholders while engaged in multiple projects
  • Advanced Microsoft Office skills, especially Word and PowerPoint
  • Graphic design skills including InDesign are a plus
  • CRM experience (Salesforce.com)
  • Agility to manage sudden changes in priorities and timelines, as well as to shift between independent work and highly collaborative work

 

About LHH

The world of work is changing fast.

Profound changes at profound speed.

 

But whereas many see change as an existential threat,

a select few see it as an opportunity to make a difference.

An opportunity to deliver lifelong employability to a generation of talent in transition.

An opportunity to develop leaders, recognizing the capabilities needed for today,

while nurturing the expertise needed for the future.

And an opportunity to look beyond what’s right for a company, to what’s right for society as a whole.

 

And out of the few that see these opportunities, there are even fewer placed to actually deliver them.

At Lee Hecht Harrison, we have the scale, the expertise and the insight, not only to identify these opportunities, but to realize them.

 

Transforming workforces though career transition, talent development and strategic advisory.

Developing future skills, flexibility and foresight, delivered with a distinctly human heart.

 

We’re obsessively passionate, and quantifiably effective.

Making a difference to everyone we work with and for. And delivering it on a global scale.

 

Because opportunities aren’t there to be observed.

They’re there to be taken.

 

This is LHH.

This is Opportunity, delivered.

www.lhh.com

 

LHH is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.

For additional information on our Diversity and Inclusion policy, please consult the following link:  https://www.lhh.com/us/en/diversity-and-inclusion