Director, Growth Marketing - Ezra

Marketing Toronto, ON
Contract Type: Full-time


Description

Position at Ezra

Job Role:   Director, Growth Marketing 

Location:  Toronto, Canada 

 

Who we are: 

Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best. 

At Ezra, we’re on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. 

This mindset applies not only to our clients but is manifested in our own Ezra family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible perks. 

Ezra is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, Ezra just might be the place for you. 

 

The role 

In this role you will report to the Global CMO and will be responsible for managing overall performance and growth for our digital strategy, all paid digital campaigns, website, CMS, analytics, agency management and more. The ideal candidate will have deep experience in digital marketing strategies and website management and think strategically about both business and consumer targeting, acquisition, retention, and brand across the customer journey. You are an innovative thinker who is strategic, process-oriented, and focused on results. You love data and use that to guide you with your ability to easily draw insights to inform decision making. You also have experience managing a small team that exceeds expectations, can be fast, strategic and results driven.  
 
How will I make an impact: 

  • Build, plan and drive implementation of the digital marketing strategy to drive customer conversion, revenue growth and new customer acquisition 
  • Collaborate with Content, Creative and Brand teams to deliver an overall brand experience along the customer digital journey consistent with best-in-class digital practices and experiences 
  • Ensure delivery of compelling content that delights and engages audiences, while enabling achievement of key acquisition goals 
  • Guide the development of paid content. 
  • Drive customer acquisition across digital channels, including website experiences, demand generation campaigns, integrated marketing, mobile campaigns and more 
  • Manage or oversee all search and paid media to enable customers to find and choose Ezra across core and developing markets more easily 
  • Hire a leading team quickly and aligned with the ezra brand values and culture  
  • Provide clear direction and leadership to a team of digital marketing managers in SEM, CRO, and paid social, and paid media 
  • Lead management of current digital media agencies and vendors, while providing recommendations for future ones to consolidate, optimize and drive results 
  • Define and execute strategy to grow website usage and conversions 
  • Use analytics to recommend updates/changes to improve conversion, performance and user experience. 
  • Build and maintain dashboards to track and drive digital ROI and KPIs  
  • Manage digital marketing budget mapped to Ezra’s strategic goals with direct and attributable revenue, optimizing full funnel approach and attaining measurable results 
  • Work collaboratively across marketingops and sales teams to ensure all marketing programs, CRM efforts and content are supported by digital media efforts 

 

What you bring to this role:   

You have 

  • 10+ years’ experience in Digital Marketing 
  • Clear understanding of digital industry best-practices, able to effectively benchmark and drive best-in-class digital marketing programs 
  • Experience managing larger paid digital campaigns including search, display, paid social, etc.  
  • Prefer hands-on experience building AdWords campaigns and paid Facebook/IG and YouTube 
  • Experience in global website strategy and management 
  • Strong research and analytical skills and understanding of key technologies and solutions 
  • Deep understanding of Google Analytics and Google Tag Manager 
  • Experience working an omnichannel DSP or trade desk is a benefit 
  • Experience managing direct reports and agencies 
  • Experience with Salesforce, Pardot, Asana, Contently (Headless CMS) 
  • Working and communicating with senior level stakeholders both internally and externally  
  • Team player, passionate, collaborative  

 

What we offer 

  • Your own world class coach  
  • Regular team social events  
  • Flexible working hours 
  • Contribution to a wellbeing app (think meditation, fitness, sleep!) 
  • A weekly wellbeing hour and much more! 
  • Competitive benefit package  
  • Global leading organization 

 

We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves.  We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.