Head of Growth Marketing- Ezra

Marketing London, United Kingdom


Description

 

Head of Growth Marketing, Ezra

Who we are:

Ezra delivers the highest quality professional coaching to employees using industry leading app-based technology. We redesigned coaching for the digital age with world class technology enabling quality coaching sessions, seamless user journey and regular reporting like never before.

 

An exciting start up sitting within LHH’s suite of talent development solutions, in just over a year, we have grown to become the fastest growing virtual coaching solution globally, supporting many of the world's leading companies with high impact, 1:1 personalised coaching.

 

At Ezra we use innovative technology to achieve the greatest user experience, but the heart of the service is the quality and diversity of our 2000+ global coaching pool. 

 

Now, everyone can be better with a coach.

 

The Role

We are seeking an ambitious all-round growth marketer to be a founding member of our Growth & Marketing team. We are looking for someone who is a technical, data-driven growth expert with the skills to design, run, and analyse the results of tests across paid, organic, social, and CRM channels. You will be confident in building and maintaining a reporting framework to communicate outcomes to the wider business. Working closely with the Global Marketing Director and the Head of Brand you will be responsible for driving the digital acquisition efforts of a fast-growing business.

 

Reporting Relationships:

 

      Marketing Director - Ezra

 

Location:

      London

 

Major Responsibilities

Key Accountabilities

      Analysing effectiveness of global marketing campaigns across online channels

      Weekly reporting on marketing KPIs

      Support the Global Marketing Director in

      Run A/B testing – drive creative testing and analyse long-term effectiveness of test campaigns versus control creatives

      Perform deep dive analyses using data analytics to gather business insights and make recommendations

      Manage a generous digital budget to cover acquisition across EMEA, APAC and AMER

      Manage relationships with external agencies

 

Required Experience/Characteristics

You have:

      Experience designing and testing unique growth strategies aimed at user and lead acquisition

      The skills to solve technical marketing challenges through locating and linking tools to get to a desired outcome

      Confidence and efficiency in your reporting and data management skills

You are:

      Data-driven but understand the limitations of data

      Willing to learn and expand technical skills (e.g. JS, HTML, CSS, SQL, PowerBI)

      A technical problem solver

      Strategic & tactical – you understand the granular and how it fits with bigger picture

      Creative and independent

      Understand key business KPIs (CAC, CPA, LTV, etc)

      Not afraid to fail

      Proactive self-starting mentality

 

What We Offer

      Contract: Permanent

      Contract Type: Full Time

      Hours: 37.5

      Schedule: 9am-5:30pm, Monday-Friday

      Salary: Depending on Experience

Must have the right to work in the UK