Product Marketing Manager
What does an exceptional Product Marketing Manager do?
The Product Marketing team, part of the LHH Global Marketing Team, is responsible for creating messaging, marketing content and sales collateral in support of the launch of new products as well relaunches and enhancement to existing products. As Product Marketing Manager for LHH, you will work at the point of convergence for product, sales and demand generation. You will work closely with our global Products and Solutions team and create content that has impact across the LHH sales organization globally.
In this role you will report directly to the SVP, Product Marketing
You will be part of a team that includes 4 Product Marketing Managers and a designer, and you will work closely with LHH’s Product & Solutions Team as well with other stakeholders across the company
Your new role
As a member of the Product Marketing Team, you will:
Develop positioning and messaging that differentiates our services in the market and communicates our value proposition
Create content to support product launches, refreshes and enhancements, including case studies, proposal templates, pitch decks, sales sheets, website content, social media posts, email templates, etc.
Collaborate with product and solution owners, subject matter experts and global colleagues from Sales and Marketing to ensure content clearly articulates value to clients and prospects
Research and report on competitor offerings and positioning to help shape our messaging and content
Partner with our Sales Enablement Team to create content for internal rollouts and sales trainings for new products, enhancements and campaigns
Use client interviews, surveys, focus groups and sales data to gain insight into buyer personas, customers’ perspectives on our products and solutions, and new opportunities in the market
Minimum of 3-5 years of experience in Product Marketing or a similar role
Experience in B2B marketing, ideally with a professional services firm; Product Marketing experience in a SaaS marketing will be considered as well
Understanding of the Career Transition and Talent/Leadership Development markets and the buyers of these services is a plus
Exceptional writing and editing skills, from effective social media posts to proposal writing that simplifies a complex solution
Experience in writing web content for SEO is highly desirable
Highly creative and able to tell a great story across a variety of media and formats
Able to tailor content to specific audience needs
Innovative, curious and interested in finding ways to do things differently
Experience in a global business environment is a plus
Advanced Microsoft Office skills, especially Word and PowerPoint
Graphic design skills including InDesign are a plus
Strong project management skills and ability to manage time, priorities and stakeholders while engaged in multiple projects
CRM experience (Salesforce.com)
Agility to manage sudden changes in priorities and timelines, as well as to shift between independent work and highly collaborative work
The world of work is changing fast.
Profound changes at profound speed.
But whereas many see change as an existential threat,
a select few see it as an opportunity to make a difference.
An opportunity to deliver lifelong employability to a generation of talent in transition.
An opportunity to develop leaders, recognizing the capabilities needed for today,
while nurturing the expertise needed for the future.
And an opportunity to look beyond what’s right for a company, to what’s right for society as a whole.
And out of the few that see these opportunities, there are even fewer placed to actually deliver them.
At Lee Hecht Harrison, we have the scale, the expertise and the insight, not only to identify these opportunities, but to realize them.
Transforming workforces though career transition, talent development and strategic advisory.
Developing future skills, flexibility and foresight, delivered with a distinctly human heart.
We’re obsessively passionate, and quantifiably effective.
Making a difference to everyone we work with and for. And delivering it on a global scale.
Because opportunities aren’t there to be observed.
They’re there to be taken.
This is LHH.
This is Opportunity, delivered.
LHH is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.
For additional information on our Diversity and Inclusion policy, please consult the following link: https://www.lhh.com/us/en/diversity-and-inclusion