Director, E-commerce Marketing

Marketing United States


Description

What does an exceptional eCommerce Marketing Director do?

The eCommerce Marketing Director will be part of the Global Marketing team focused on the US mid-sized markets (<1000 full time employees). This role will initially focus on the US market with plans to scale globally.

As the mid-size ecommerce Marketing Director you will serve as the mid-size audience subject matter expert and own the development and execution of the global demand generation marketing strategy. Additionally, and as part of the demand generation strategy, you’ll own the launch and ongoing operations of for LHH’s ecommerce channel and eventually, scale the mid-size marketing strategy globally. You’ll collaborate with stakeholders across the organization with strongest alignment to the dedicated mid-sized sales team and broader global marketing team. Supported by the SVP Americas Marketing, you’ll be jointly responsible for key metrics aligned to top of the funnel pipeline as well as revenue generated through the ecommerce channel.

 

The Team:

      In this role, you will report directly to the SVP, Americas Marketing

      Other key stakeholders include sales, technology, and other marketing leads including product marketing.

Direct Reports:

      No

 

Your new role

As a key member of the Global Marketing team, you will

      Work with SVP Americas Marketing to determine mid-size market strategy including the launch of an ecommerce channel

      Plan, execute and maintain an integrated demand generation and ecommerce marketing strategy for the mid-size market that aligns to the modern buyer’s journey

      Act as the internal champion for your marketing plan and ecommerce solution - educate sales and the business about your strategy and campaign performance to encourage adoption

      Understand and develop customer journeys with associated campaigns to increase conversion rates

      Straddle strategic planning responsibilities and require rolling up your sleeves to create and execute campaigns

      Create and manage a marketing budget aligned to business and revenue goals

      Regularly measure KPIs, establishing short and long term process enhancements to optimize marketing and sales activities

      Provide subject matter expertise around technology, platform, and marketing for e-commerce businesses

      Collaborate with the mid-size sales team on best practices, market insights, go to market strategies, sales enablement needs, etc.

      Provide recommendations on new tools and technology approaches to optimize marketing and e-commerce activity

      Manage vendor relationships as needed

About you

      Demonstrated expertise in e-commerce, B2B and B2C marketing, and professional services

      Minimum 6-10 years of experience working in large, complex organizations

      E-commerce marketing and operations experience in B2B or B2C environments

      Experience or familiarity with the mid-size (<1000 full-time employees) market

      Self-starter attitude combined with strong collaboration skills

      Hands-on experience building and maintaining a successful revenue-generating e-commerce channel

      Ability to perform market research and customer insight

      Experience working in a sales-driven, quota baring structure

      Well-developed business acumen

      Solid understanding of SEO best practices

      Experience managing stakeholders at all levels of organizations

      Excellent oral and written presentation skills essential

      High attention to detail, project management and coordination skills

      Able to navigate ambiguity and organizational dynamics

 

About LHH

The world of work is changing fast.

Profound changes at profound speed.

 

But whereas many see change as an existential threat,

a select few see it as an opportunity to make a difference.

An opportunity to deliver lifelong employability to a generation of talent in transition.

An opportunity to develop leaders, recognizing the capabilities needed for today,

while nurturing the expertise needed for the future.

And an opportunity to look beyond what’s right for a company, to what’s right for society as a whole.

 

And out of the few that see these opportunities, there are even fewer placed to actually deliver them.

At Lee Hecht Harrison, we have the scale, the expertise and the insight, not only to identify these opportunities, but to realize them.

 

Transforming workforces though career transition, talent development and strategic advisory.

Developing future skills, flexibility and foresight, delivered with a distinctly human heart.

 

We’re obsessively passionate, and quantifiably effective.

Making a difference to everyone we work with and for. And delivering it on a global scale.

 

Because opportunities aren’t there to be observed.

They’re there to be taken.

 

This is LHH.

This is Opportunity, delivered.

www.lhh.com

 

LHH is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.

For additional information on our Diversity and Inclusion policy, please consult the following link:  https://www.lhh.com/us/en/diversity-and-inclusion