USA-en
Director, Product Strategy - EZRA
Description
Job Role: Director, Product Strategy
Location: New York City - Hybrid (3 days/week in office)
Who we are:
Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best.
At EZRA, we are on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.
This mindset applies not only to our clients but is manifested in our own EZRA family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible rewards.
EZRA is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, EZRA just might be the place for you.
The role:
Location: New York City - Hybrid (3 days/week in office)
Who we are:
Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best.
At EZRA, we are on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.
This mindset applies not only to our clients but is manifested in our own EZRA family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible rewards.
EZRA is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, EZRA just might be the place for you.
The role:
The Director, Product Strategy owns the upstream strategy layer for the company’s propositions — defining what we offer, why, and how it evolves. This is not a go-to-market execution role. It is a strategic leadership position focused on proposition vision, market intelligence, commercial frameworks, and portfolio performance that shape the product portfolio. Reporting to the Chief Technology Officer, you set the direction for a small, high-impact team and serve as the executive voice for product strategy across the organization. You translate market reality and company vision into a coherent strategic direction, ensuring the business builds the right things for the right reasons. With AI already embedded in the product portfolio and central to the roadmap, you bring direct experience with AI-powered products and the strategic fluency to read the evolving AI market, shape the AI proposition roadmap, and ensure the business stays ahead of the curve. You are comfortable operating upstream, holding clear scope boundaries, and influencing without needing to own downstream execution.
Key Responsibilities:
Key Responsibilities:
Proposition Vision, Roadmap & Lifecycle Ownership
- Define and own the strategic vision and roadmap for the company’s proposition portfolio, ensuring each offering has a clear rationale, competitive positioning, and path to growth
- Lead proposition lifecycle management — from identifying opportunities through to sunset decisions — grounded in market evidence and commercial performance
- Set the strategic direction for the full product portfolio, identifying where the business should invest, expand, or pivot based on market dynamics, competitive intelligence, and commercial outcomes
- Develop and evolve the strategic frameworks, methodologies, and analytical standards the team uses to evaluate opportunities, assess risks, and make recommendations
- Shape the strategic direction for AI-powered propositions within the portfolio, ensuring the team can evaluate where AI creates genuine market opportunity, how it strengthens existing offerings, and where the roadmap should evolve to maintain competitive advantage
Market & Competitive Intelligence
- Own the voice-of-market function, synthesizing insights from advisory boards, win/loss analysis, client feedback, and competitive research into actionable strategic direction
- Anticipate market shifts and emerging trends at an industry level — including how AI is reshaping coaching, professional development, and adjacent markets — ensuring the organization is positioned to respond proactively rather than reactively
- Lead competitive intelligence at a portfolio level, maintaining a comprehensive view of the competitive landscape and translating findings into proposition and pricing implications
- Ensure market evidence is embedded in every strategic recommendation the team delivers
Pricing, Commercial Frameworks & Business Cases
- Develop initial pricing recommendations for new and evolving propositions, grounded in market analysis, competitive intelligence, and product strategy — providing the Commercial team with a clear strategic foundation for final pricing decisions
- Partner with Commercial on pricing and commercial frameworks that guide how propositions are packaged, positioned, and priced — while ensuring pricing ownership and execution remains with the Commercial function
- Flag to leadership when market evidence suggests current pricing may be misaligned with competitive positioning or product strategy, ensuring strategic perspective is heard in commercial decisions
- Lead the development of business cases for new propositions, market expansions, and major product investments, ensuring commercial viability is validated before significant resource commitment
- Monitor portfolio performance holistically, identifying cross-portfolio trends, cannibalization risks, and strategic gaps that require action
Pilot & Soft Launch Management
- Own the pilot and soft launch process for new propositions, managing MVP validation with strategic clients to test market fit before broader rollout
- Design evaluation frameworks for pilots, defining success criteria and ensuring early performance data informs go/no-go decisions
- Collaborate with Product Management and Solutions to coordinate pilot delivery, while retaining strategic ownership of what is being tested and why
- Hand off to Product Marketing post soft-launch for broader go-to-market execution
Experience Centre Ownership
- Own the strategy and growth of the Experience Centre — a secure, authenticated environment for clients and sellers to explore products and access product information not available on the public website
- Define the strategic direction for the Experience Centre, including what product information and features are showcased, ensuring it evolves in line with proposition updates and competitive positioning
- Ensure Product Strategists identify which product features from their portfolios should be represented in the center, while Product Marketing handles the execution of updates and promotion of the site
- Be accountable for the growth and adoption of the Experience Centre, ensuring it is leveraged in high-value prospects and client engagements as a strategic differentiation asset
Portfolio Performance & Data
- Define the key metrics that matter for each proposition — including usage, client retention, growth, feature adoption, and pipeline performance — and partner with Rev Ops and Technology teams to build and maintain the dashboards that track them
- Ensure every member of the team knows their numbers cold — each Product Strategist should be able to speak fluently to the growth, challenges, and performance trends of their products at any time
- Hold the team accountable for the growth of their products, including setting targets with sales leadership when running product campaigns and tracking pipeline performance against those targets
- Use portfolio performance data to drive strategic decisions — surfacing underperformance, validating investment hypotheses, and providing evidence-based recommendations for portfolio shifts
Executive Leadership & Cross-Functional Alignment
- Represent Product Strategy at the executive level, partnering with the CTO, Product Management leadership, and Commercial leadership to influence company-wide product and commercial decisions
- Drive cross-functional alignment on what to build and why, serving as the strategic bridge between market insight and product development priorities
- Serve as the escalation point for high-stakes strategic decisions, providing clarity and direction when competing priorities or ambiguous market signals require senior judgment
- Build strong relationships across the organization, ensuring Product Strategy is embedded as a critical voice in product planning, pricing discussions, and proposition development
- Hold clear scope boundaries without alienating Product Marketing, Sales, or Solutions — influencing through partnership rather than ownership of downstream activities
Team Leadership & Development
- Build, lead, and develop the Product Strategy team, setting clear expectations, goals, and development plans for each team member
- Foster a culture of strategic rigor, ownership, evidence-based thinking, and continuous improvement
- Design the team’s operating model, including how work is allocated across propositions, how the team partners with Product Management, and how strategic output is delivered and measured
- Champion the team’s value and impact across the organization, ensuring Product Strategy is recognized as an indispensable function
Scope Boundaries
This role is explicitly focused on upstream strategy. The following areas sit outside the Product Strategy team’s mandate:
- Sales decks, battle cards, and enablement content — owned by Product Marketing
- Campaign execution and go-to-market launch post soft-launch — owned by Product Marketing
- Ongoing client implementation and delivery coordination — owned by Solutions and Delivery
- Pricing ownership and execution — owned by Commercial; Product Strategy provides initial pricing recommendations based on market intelligence and product strategy, and flags when market evidence suggests pricing may be misaligned with competitive positioning
Skills & Competencies
- Strategic thinker who translates market signal into proposition direction — not a project manager
- Comfortable operating upstream without needing to own downstream execution
- Strong commercial instinct — pricing, packaging, competitive positioning
- Able to hold scope boundaries without alienating Product Marketing, Sales, or Solutions
- Proven people leadership with the ability to lead a small, high-performing team without needing a large organization to be effective
- Strong executive presence with the ability to influence senior stakeholders, present to executive audiences, and represent a function at the leadership level
- Exceptional analytical and critical thinking skills, with the ability to synthesize complex, ambiguous information into clear strategic direction
- AI and technology fluency — experience with AI-powered products and the ability to read the AI market, assess strategic and commercial viability of AI propositions, and translate AI trends into roadmap direction
- Data-driven and metrics-fluent — comfortable defining KPIs, partnering on dashboard development, and holding a team accountable to product growth targets
- Strong cross-functional collaboration skills with experience partnering across Product, Commercial, Sales, and Marketing functions
What you bring to this role:
- Bachelor’s degree in Business, Finance, Economics, or a related field; MBA or advanced degree preferred
- 10+ years of experience in product strategy, management consulting, business strategy, or related leadership roles
- Experience in a services-enabled-by-platform business strongly preferred; pure SaaS background alone is not ideal
- Proven experience leading and developing strategic teams
- Experience partnering with C-level executives and influencing company-wide strategic decisions
- Direct experience with AI-powered products — either owning strategy for AI propositions or working closely with AI product teams; combined with the ability to read the broader AI market and translate trends into product direction
Life at EZRA
- Your Own World-class coach to help you grow personally and professionally.
- Coaching for Friends and family because coaching is a gift worth passing on.
- Charity Days to support the causes close to your heart - because doing good feels good.
- Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
- Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
- Regional benefits including 23 vacation days + 3 floating holidays, 401k, comprehensive health insurance
- A welcoming place to do your best work. Comfortable, collaborative and inclusive.
Benefits: Employees who opt into benefits as part of full-time employment are eligible for a comprehensive package that includes: medical, dental, vision, term life and AD&D insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans, and a 401k plan or a non-qualified deferred compensation plan. Available paid leave includes Personal Time Off (PTO) on an accrual basis per calendar year, Paid Holidays, and up to 6 weeks of Paid Parental Leave. PTO and holiday hours are prorated based on hire date within the calendar year.
We’re an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves.
We believe that diversity strengthens to our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more.
In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws.