USA-en
Content Product Marketing Manager - Global Marketing, LHH (remote)
Description
Job Title: Product Marketing Content Manager (Cross-Business Strategy)
Location: Remote
Department: Product Marketing
Reports To: Head of Product Marketing
Department: Product Marketing
Reports To: Head of Product Marketing
Job Overview
We are seeking an experienced and strategic Product Marketing Content Manager to help define and drive a unified, global cross-business marketing content strategy. This role is pivotal in aligning multiple solutions and business units under one cohesive go-to-market (GTM) approach, targeting common buyers across the organisation. You will create frameworks, messaging, and actionable content that bridges the gap between high-level thought leadership and product-specific enablement, enabling our sales teams to have compelling, insight-led conversations at every stage of the buyer journey.
Key Responsibilities
Strategic Content Development & Messaging
- Define and implement a cross-business content strategy that aligns multiple solution offerings to a unified buyer journey.
- Collaborate with product marketers, solution owners, marketers, sales enablement and sales leaders to craft strategic narratives that unify product and innovation value into a single customer story.
- Identify critical buyer inflection points across the customer lifecycle and create content frameworks that address those moments in time, with tailored messaging.
Go-to-Market Alignment
- Partner with marketing, sales enablement, customer success and product and innovation teams to ensure a “one business” approach to product positioning and GTM messaging.
- Drive consistency and coherence in how we speak to our buyers across product lines, ensuring the value proposition reflects a unified business strategy.
Enablement & Execution
- Create action-oriented sales content (talk tracks, playbooks, customer-facing collateral, solution briefs) that links high-level thought leadership with critical business inflection points and product and innovation capabilities. Equipping the buyer to feel confident about the HR and Talent decisions they need to make.
- Develop tools that enable sales teams to move from insight to action, equipping them to have value-based conversations with complex buyers.
- Establish content measurement and feedback loops to continuously improve based on performance data and seller input.
Role Requirements
Experience
- 7+ years in product marketing, content strategy, or B2B marketing roles (enterprise services and solutions industry preferred).
- Proven track record developing cross-functional messaging and strategic narratives across complex product portfolios.
- Experience aligning multiple business units or solutions to a single buyer-centric content strategy.
All About You
- Exceptional storytelling, writing, and content creation skills, with a sharp focus on clarity, relevance, and impact.
- Strategic thinker with a deep understanding of buyer psychology, sales cycles, and marketing funnel dynamics.
- Strong collaborator with the ability to influence and align stakeholders across marketing, product, and sales.
- Ability to translate abstract business value into clear, actionable content that drives engagement and conversion.
- Comfortable navigating ambiguity and leading content strategy across matrixed or siloed organisations.
Preferred Qualifications
- Familiarity with sales enablement platforms (Seismic), CMS (Salesforce), and content performance analytics.
- Experience in a global, multi-product B2B organisation.
- Understanding of industry thought leadership, content and persona frameworks (e.g. Challenger, Jobs-to-be-Done), and value-based messaging.
Why This Role Matters
In an increasingly complex buying environment, our customers need simplicity and clarity. This role will play a crucial part in helping our company tell one coherent story, creating connections between products, solving real business problems at critical inflection points, and giving sellers the tools they need to drive impactful conversations. If you thrive on turning strategic insight into content that drives action, this is your opportunity to make a significant impact.
What we offer
- Growth opportunities within a human resources global leader
- We prioritize learning to stay agile in an increasingly competitive business environment
- We foster an open-minded environment where people spark new ideas and explore alternatives
Our benefits include:
- Flexible working model
- Private medical insurance (PMI)
- Group personal pension plan
- Career support for family and friends
- 25 working days paid holiday with the opportunity to buy extra days off each year
- So much more!
Contract: Permanent
Contract Type: Full-time
Hours: 37.5 per week
Must have the right to work in the UK.
About LHH
LHH empowers professionals and organisations to achieve bold ambitions and secure lasting impact through unique advisory services and talent sources.
Our full suite of offerings connects solutions that are traditionally siloed, making LHH your single talent partner. In a rapidly evolving landscape with complex challenges, we create value across the entire professional talent journey. From hiring great people, developing skills, and nurturing leaders, to advancing individuals to the next stage of their careers, LHH make talent your competitive edge.
We believe the future of work lies at the intersection of exceptional human care and innovation. Powered by science, technology, and proprietary data analytics, LHH’s approach is crafted to align with your business strategy and culture, delivering powerful, sustainable, and measurable impact.
LHH has a team of over 12,000 professionals, across 60+ countries and more than 50 years of experience. As part of the Adecco Group, we bring together global excellence, local knowledge, and centralized coordination for thousands of companies and millions of people worldwide.
Recruitment. Development. Career Transition.
LHH. A beautiful working world.
LHH is an Equal Opportunity Employer/Veterans/Disabled.