Description

 

• Reports directly to the Senior Marketing Manager LATAM

• None - this is an Individual Contributor role.

• Translate the LATAM marketing strategy into country-level action plans for Mexico and Brazil, segmented by solution (CTM, LD, RS, ICEO) and target personas.
• Coordinate end-to-end execution of integrated campaigns, including briefing, implementation, monitoring and optimization, in partnership with the digital agency and internal teams.
• Ensure strong alignment and consistency across digital campaigns, events, content and relationship activities, with a clear focus on qualified lead and pipeline generation.

• Partner closely with Sales, RS and CTM/LD leaders to understand business priorities, revenue targets and growth opportunities in each country.
• Support the implementation and ongoing monitoring of the marketing funnel (MQL → SQL → Opportunity), in close collaboration with Business Development and Sales teams.
• Track and analyze performance KPIs (leads, conversion rates, CPL, influenced pipeline) and recommend data-driven optimizations together with agencies.

• Coordinate the execution of B2B events across Mexico and Brazil (webinars, coffee & learns, roundtables and in-person events), aligned with the LATAM events calendar.
• Manage event logistics in collaboration with the Brazil-based Marketing Analyst and local partners in Mexico (invitations, mailing lists, materials, suppliers and follow-up).
• Ensure strong pre- and post-event marketing execution, including landing pages, email journeys and nurturing flows, in partnership with the digital and marketing automation specialist.

• Act as the primary operational point of contact for the digital agency, ensuring clear briefings, tight alignment with funnel objectives and high-quality deliverables.
• Support the Content & Brand Specialist in coordinating PR agencies, ensuring PR initiatives are connected to campaigns and thought leadership priorities.
• Coordinate local vendors as needed (production companies, designers, translators, video producers and others).

• Collaborate closely with the Brazil marketing team and key business stakeholders, as well as with Chile and Colombia teams, ensuring regional consistency with appropriate local adaptation.
• Participate in regular LATAM marketing governance and sync meetings to align priorities, share insights and replicate best practices across markets.
• Provide insights on the Mexican and Brazilian markets, customer behavior and competitive landscape to support strategic decision-making by the Senior Marketing Manager LATAM.

• Bachelor’s degree in Marketing, Communications, Business Administration or related fields.
• Solid experience in B2B marketing, ideally within services, consulting, HR, recruitment or SaaS environments.
• Hands-on experience with integrated digital campaigns, demand generation initiatives and B2B events.
• Previous experience working in regional or multi-country environments (LATAM) is a strong plus.
• Strong understanding of demand generation, inbound marketing, marketing & sales funnels and core performance metrics (CPL, MQL, SQL, pipeline).
• Proven experience working with and managing marketing agencies and local vendors.
• Excellent organizational and prioritization skills, with the ability to balance competing demands across two core markets (Mexico and Brazil).
• Strong communication and stakeholder management skills, with confidence operating in a matrixed organization.
• As a global organization, we value multilingual talent: advanced English is essential; Portuguese is a strong plus. 

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment
• We foster an open-minded environment where people spark new ideas and explore alternatives
• Attractive compensation package, including paid vacation, public holidays, and additional benefits.