We are seeking a strategic, data-driven, and innovative Head of Digital Marketing to lead LHH's global digital marketing strategy and execution across Marketing Automation, Paid Media, Account-Based Marketing (ABM), Web Strategy, Marketing Technology (MarTech), and AI-enabled marketing capabilities. This role will be responsible for building an integrated digital ecosystem that accelerates pipeline generation, optimizes customer experiences, and drives measurable business growth.

As a member of the Global Marketing Leadership team, this professional will work closely with Revenue Operations, Sales, IT, and field marketing teams. The Head of Digital Marketing will develop scalable digital strategies, modernize marketing technology, leverage AI to improve marketing performance, and ensure best-in-class execution across all digital channels. The ideal candidate is a strategic leader with deep digital marketing expertise, strong commercial acumen, and a passion for using technology, data, and innovation to drive revenue.

Reporting Relationships:

• Reports to Chief Marketing Officer, LHH CTM

Direct Reports:

• Marketing Automation Managers
• Paid Media Manager
• Web Strategy Manager
• MarTech & AI Manager
• ABM Manager

Location:

• Canada – Remote

Travel:

• Up to 20%

Language:

• Excellent English written and verbal skills are required.
• Additional languages are a plus.

In this role you can expect to

Key Accountabilities

• Develop and execute LHH's global digital marketing strategy, aligning digital investments and programs to business priorities, pipeline generation, and revenue growth.
• Lead the global Marketing Automation function, ensuring effective campaign execution, lead nurturing, segmentation, personalization, and lifecycle marketing across all customer journeys.
• Own the global paid media strategy across search, social, display, programmatic, and emerging digital channels to maximize pipeline generation, return on investment, and marketing efficiency.
• Establish and scale LHH's global Account-Based Marketing (ABM) strategy in partnership with Sales, Field Marketing, and Revenue Operations to accelerate engagement within strategic accounts.
• Lead the organization's web strategy, optimizing digital experiences, conversion rates, SEO, UX, accessibility, and content performance across global websites.
• Own the vision, roadmap, governance, and optimization of LHH's marketing technology ecosystem, ensuring platforms effectively support campaign execution, reporting, attribution, customer insights, and operational efficiency.
• Develop and implement an enterprise AI strategy for Marketing, identifying opportunities to improve content creation, campaign optimization, audience targeting, predictive analytics, workflow automation, and team productivity.
• Partner closely with Revenue Operations to improve lead management, attribution models, reporting, data quality, and funnel performance across the marketing and sales lifecycle.
• Develop dashboards and executive reporting that provide visibility into digital performance, campaign effectiveness, pipeline contribution, marketing ROI, and customer engagement.
• Continuously optimize digital programs through experimentation, testing, analytics, and performance measurement while identifying opportunities to improve conversion rates and customer acquisition costs.
• Establish digital governance, best practices, and standardized processes across global and regional marketing teams to ensure consistency, scalability, and operational excellence.
• Lead, coach, and develop a high-performing global digital marketing team while fostering a culture of innovation, collaboration, accountability, and continuous learning.
• Stay ahead of emerging digital marketing trends, AI capabilities, and evolving technologies to maintain LHH's competitive advantage.

All About You

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
• 10+ years of progressive experience in digital marketing leadership within a global B2B organization.
• Proven experience leading multiple digital marketing functions, including marketing automation, paid media, web strategy, marketing technology, and account-based marketing.
• Deep expertise in CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, Eloqua, or similar enterprise platforms.
• Strong understanding of demand generation, lead management, attribution, customer lifecycle marketing, digital analytics, and revenue marketing.
• Experience building and optimizing MarTech ecosystems and managing complex technology implementations.
• Demonstrated experience leveraging AI-powered marketing tools to improve campaign performance, operational efficiency, customer engagement, and content production.
• Strong analytical skills with experience using dashboards, performance metrics, attribution reporting, and data-driven decision making to optimize marketing investments.
• Experience leading global teams and influencing senior stakeholders across Marketing, Sales, Revenue Operations, IT, and executive leadership.
• Excellent leadership, communication, project management, and organizational skills with the ability to drive change across a complex global organization.
• Passion for innovation, customer experience, continuous improvement, and building modern digital marketing capabilities.

What we offer

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment.
• We foster an open-minded environment where people spark new ideas and explore alternatives.

Contract: Permanent

Contract Type: Full-time

About LHH CTM

Through mentoring, coaching, upskilling, and reskilling, LHH Career Transition & Mobility (CTM) creates new possibilities for individuals and stronger talent outcomes for organizations. Our Career Transition & Mobility specialists bring unrivaled expertise across industries and functional disciplines, with a proven track record of developing and advancing talent in both local and global markets. This experience has earned the trust of Fortune 500 companies and thousands of small and mid-sized organizations, particularly during periods of transformation, restructuring, and workforce change.

Each year, LHH’s Career Transition Solutions supports more than half a million individuals as they navigate career change and move confidently toward their next opportunity. We deliver compassionate, high-touch transition services designed to support employee wellbeing and accelerate successful outcomes. As a comprehensive talent partner, our solutions include one-on-one career coaching, personal branding, active placement support, career development resources, upskilling and reskilling programs, and our award-winning digital and AI-enabled platform, LHH Career Studio.

LHH’s Career Mobility Solutions enable organizations to invest strategically in their most valuable asset—their people. From personalized career coaching and internal talent mobility programs to future-focused skill development, we empower employees to build sustainable careers, explore new opportunities, develop in-demand capabilities, and successfully transition into new roles within their organization. These solutions strengthen retention, engagement, workforce agility, and long-term organizational success.

With more than 12,000 professionals across 60+ countries and over 50 years of experience, LHH combines unmatched global scale with local market expertise. As part of The Adecco Group, we deliver integrated talent solutions that bring together global best practices, local insights, and centralized coordination—supporting thousands of organizations and millions of individuals worldwide.

LHH.

www.lhh.com

As one of the world’s largest employers, we believe in talent, not labels, and focus on the diverse and unique skills our people bring. We have zero tolerance for unlawful discrimination or harassment against any employee, associate, or candidate, at any stage of their journey with us. We seek to create an environment where everyone can thrive and feel engaged. Our commitment to equal opportunity is part of our broader commitment to respecting fundamental human rights across our value chain.

Equal Opportunity Employer/Veterans/Disabled.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adeccogroup.com/privacy-policy/candidate-privacy-information-statement-en