Manager, Paid Media

Paid Media, Search, Display, Digital San Diego, United States Washington, DC Boston, United States New York, United States San Francisco, United States Chicago, United States


Description

About us

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide with 30 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA. 

Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.


What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are our values and what we look for in every person at LEWIS. As we evolve, grow and expand, we are committed to being a group that thinks differently. We understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a digital specialist or media strategist, graphic designer or analytics manager to have an appreciation of the overall communications ecosystem, and how LEWIS can support clients in achieving their business and communications goals. Our people are agile to opportunities; bold in their approach; collaborative with colleagues across disciplines and offices to deliver amazing work; We are lifelong learners and fearless in challenging the norm; We are spirited and committed in developing ourselves, our teams, and the agency. We value a vibrant and dynamic environment.

About the role

The Manager, Paid Media will deliver best in class paid media programs to our clients, from audits and strategy development to execution and effective tracking and reporting. This individual participates in all aspects of executing high profile and complex clients’ paid media campaigns across channels including paid search, programmatic, and paid social. The Manager, Paid Media is the lead day-to-day subject matter expert contact for their assigned accounts, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. The Manager, Paid Media is a key resource for the Paid Media team and will have a chance to oversee more junior members in both training and oversight. This position will work closely with the Paid Media team and broader Digital team on the development of Paid Media strategies, tactical plans and best practices and cross-team trainings.

 

This individual will be based in Boston, Washington, DC, New York, Chicago, San Francisco or San Diego, working with teams in the US LEWIS network. There may be opportunity for travel within the US region.


About you

You are an ambitious Paid Media pro, who relishes in the opportunity to grow and share your craft. You have a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and display. Your approach is collaborative, creative and open-minded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on what’s coming next in the paid media space, and you fearlessly champion innovation with both internal and external stakeholders.

Key responsibilities and tasks

Paid Media

  • Draws on experience with paid media (paid social, paid search, display, video, etc.) to develop media strategies and tactical plans that align to client objectives
  • Conducts audience and keyword research to implement effective multi-channel paid media campaigns
  • Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals
  • Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance
  • Identifies growth and scale opportunities in other paid media and digital marketing channels
  • Maintains accurate budget tracking, communicating potential under or overspends with senior account leaders
  • Keeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team
  • Troubleshoots campaign problem areas, and leads a corrective course of action

 

Reporting and analysis

  • Ensures that all paid activity and results are reported back to the client, providing analysis and actionable insights
  • Extracts performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teams
  • Communicates account performance internally (account reviews) and provides strategic advice to the client based on campaign performance data
  • Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members
  • Provides detailed reports to the senior management team on request

 

Client Management

  • Acts as day-to-day paid media lead across accounts, with knowledge and insight into activities for all service lines and key delivery dates
  • Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum, and specifically in paid media
  • Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
  • Exhibits a clear understanding of clients’ business, objectives, challenges and opportunities
  • Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including incremental paid activity and creative
  • Assists with pricing and selling projects
  • Defines communication, testing, QA and media planning processes

 

Team working and development

  • Encourages and inspires excellence in account teams, leading by example
  • Records and shares lessons learned with team members to facilitate continuous improvement
  • Inspires a positive environment that allows team members to excel, learn and grow
  • May line manage junior account team members, delivering coaching, supervision and regular assessment to maximize strengths and identify solves for weaknesses

 

General

  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies
  • Overall, is a guardian of paid media best practices

Additional requirements

  • Significant experience working in advertising platforms (i.e. Facebook Business Manager, Google Ads, LinkedIn Campaign Manager, Twitter Ads, etc.) and with paid media partners
  • Familiarity with relevant tools (i.e. Tableau, Google Analytics, Adobe Analytics, Google Tag Manager) a plus
  • Strong project management skills with an ability to plan and prioritize
  • Acute attention to detail, comfortable managing and analyzing campaign data
  • Self-motivated, ability to work autonomously
  • Ability to interact confidently with colleagues and clients
  • Excellent time management skills
  • Proven competency in managing a varied workload

Key Senior Internal Contacts

  • Director, Paid Media (Boston) – line manager
  • Director, Paid Media (San Francisco) – close working relationship
  • VP, Paid Media (New York) – close working relationship
  • SVP, Strategic Integrated Accounts (San Francisco)
  • SVP, Digital (Boston)

Remuneration and benefits

  • Basic salary dependent on experience
  • 20 days’ vacation per year
  • Health insurance; life insurance
  • 401k with 2% employer match (eligible after 30 days of employment) 

 

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive