Paid Media Manager APAC

Strategy, Digital Singapore, Singapore


Description

Purpose of the Role

The Paid Media Manager, APAC will be responsible for planning, implementing, and reporting on multi- channel paid media campaigns across accounts in APAC. This person will take a creative approach to developing paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders.

Key responsibilities and tasks

Client Management

  • Establishes and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for paid media and digital marketing services

  • Regularly offers recommendations to account team members regarding campaign performance, strategy and tactics

  • Exhibits a clear understanding of clients' business, objectives, challenges and opportunities

  • Plays an active role in client meetings, leading paid media reporting and providing recommendations

    Paid Media

  • Draws on experience with paid media (paid social, paid search, display, video, etc.) to develop media plans that align to client objectives

  • Conducts audience and keyword research to implement effective multi-channel paid media campaigns

  • Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals

  • Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance

  • Identifies growth and scale opportunities in other paid media and digital marketing channels

  • Maintains accurate budget tracking, communicating potential under or overspends with senior account leaders

  • Keeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team

  • Troubleshoots campaign problem areas, and suggests a course of action

    Reporting and analysis

  • Develops reports on paid media activities in order to demonstrate campaign impact, and alignment to clients' business objectives

  • Extracts performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teams

  • Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request

    General

  • Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values

  • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

  • Contributes and supports the continuous improvement of systems, practices and policies

  • Overall, is a guardian of best marketing practice

    About you

  • Proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and display

  • Understanding of the paid media space and opportunities for growth

  • Understanding of client business issues and requirements

  • Strong project management skills with an ability to plan and prioritise

  • Acute attention to detail, comfortable managing and analysing campaign data

  • Calmness under pressure and ability to achieve tight deadlines

  • Proven competency in managing a varied workload

  • Ability to interact confidently with clients at a senior level

  • Creative thinking and an open-minded approach

    This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

    TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

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