Senior Account Executive

PR, Digital, Strategy Singapore, Singapore


Description

About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

Purpose of the role

The Senior Account Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focussed role within the Account Servicing team, a Senior Account Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts.

Key responsibilities and tasks

Client Management

  • Assists the Account Managers and Account Directors with the management of clients and projects
  • Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
  • Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
  • Manages communication with select clients and ensures deadlines and service agreements are met consistently
  • Participates in the business development process by supporting with pitch preparation and research

Media Relations 

  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis
  • Assists in the management of press/analyst tours, briefings and meetings
  • Reviews and refines campaign programmes at a tactical level, ensuring on-going relevance and adapting plans where necessary
  • Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
  • Researches, identifies and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis
  • Identifies and secures standing opportunities such a columns and Q&As with a wide range of industry and national news platforms
  • Continually builds a solid understanding of the media landscape across national, regional, industry-specific and vertical channels
  • Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Understands and develops knowledge around how to find a good news angle or hook
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
  • Works with content specialists to ensure a consistent level of quality for all written content
  • Uses insight to create valuable briefing sheets for clients to use during their press briefings
  • Reviews content drafted by Account Executives/Account Coordinators, providing feedback and guidance 

Digital / Social media

  • Provides social media execution and administration of related digital activity
  • Maintains and coordinates social media communities, campaigns and projects for LEWIS clients
  • Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to; Twitter, Facebook, LinkedIn, YouTube and Instagram
  • Production of social first copy for all channels using appropriate techniques and language relevant to each platform 

Team working and development

  • Mentors and provides advice to graduates and account executives within direct and wider team
  • Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives 

  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge 

Reporting and analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
  • Reviews reports and metrics prepared by Account Coordinators
  • Ensures that all account activity and results are reported back to the / Account Manager / Account Director
  • Communicates account performance internally at account reviews
  • Provides reports to the Account Director or senior management team on request

 General

  • Supports the Account Servicing team on a range of initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies

About you

  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Account Executive or Senior Account Executive level
  • Attention to detail 

  • Proven written ability in English and local languages
  • Creative thinking 

  • Understanding of client business issues and requirements 

  • Highly developed presentation skills 

  • Thorough knowledge of media
  • Understanding of market research and analysis 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Ability to interact with confidence at board-level with clients 

  • Proven ability to keep abreast of current affairs and relate them to client situations 

  • Polished and professional appearance 


This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.