Senior Digital Manager

Paid Media, Search, Display, Digital Kuala Lumpur, Malaysia


Description

About us

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.

Purpose of the role

The Senior Digital Manager owns the client relationship. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services. This person is also responsible for managing a team, coaching junior members of staff, ensuring individuals have the right skills, and that the team works together effectively.  

Key responsibilities and tasks

Client Management 

  • Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
  • Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements, whilst ensuring these are met consistently by the team 
  • Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager, when needed, across a broad range of accounts
  • Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
  • Works with the digital management team to ensure account profitability and effective budget management
  • Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
  • Ensures regular contact with the client is maintained by direct reports and other team members
  • Takes a lead role with pricing and selling projects
  • Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads

Digital / Social media

  • Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities
  • Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
  • Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
  • Uses social listening tools and analytics services to generate insight, fuel social conversation and maximise SEO activity
  • Supports training for PR professionals and the support teams to develop their digital and social media skills
  • Refines methodologies in social media measurement and reporting of ROI
  • Stays up to date on best practices and current trends

Team working and development 

  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
  • Line manages the account team, including coaching, supervision, assessment and review of junior team members
  • Sets team objectives on a daily, weekly, monthly and quarterly basis
  • Defines and positions deliverable client objectives with the account team
  • Monitors team activity levels against budget; increases and decreases an individual’s allocation where necessary
  • Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests

Reporting and analysis

  • Ensures that all activity and results are reported back to the client; providing insight and analysis across all aspects of the account
  • Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
  • Monitors and reports back on account KPIs and ensures accurate reporting by junior team members
  • Provides detailed reports to the senior management team on request

General

  • Supports the team on initiatives and projects
  • Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
  • Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies 
  • Overall, is a guardian of best marketing practice

About you 

  • Previous client facing digital and social media experience at a Digital or Senior Digital Manager level
  • Understanding of client business issues and requirements
  • Understanding of the local market and opportunities for growth
  • Strong project management skills with an ability to plan and prioritise 
  • A persuasive and convincing writing style
  • Ability to delegate effectively 
  • Calmness under pressure and ability to achieve tight deadlines
  • Ability to interact confidently with clients at a senior level
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open minded approach

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

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