Senior Account Executive (PR)

PR London, United Kingdom


Description

Job title                       Senior Account Executive
Based                         London, HQ
Reporting to                Account Manager

TEAM LEWIS are looking for a dedicated, ambitious PR Professional looking to make that next step in their career. If you believe you are an experienced Account Executive ready to make the leap to Senior or perhaps you are already a Senior Account Executive but looking for a new and challenging new environment then please keep reading!  

About TEAM LEWIS
The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovke, ICCO, PRCA and European Excellence.

Purpose of the role
The Senior Account Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focussed role within the Account Servicing team, a Senior Account Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts.

Main responsibilities

  • Assists the Account Managers and Account Directors with the management of clients and projects
  • Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
  • Maintains assigned relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
  • Manages communication with select clients and ensures deadlines and service agreements are met consistently
  • Participates in the business development process by supporting with pitch preparation and research
  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis
  • Assists in the management of press/analyst tours, briefings and meetings
  • Reviews and refines campaign programmes at a tactical level, ensuring on-going relevance and adapting plans where necessary
  • Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Understands and develops knowledge around how to find a good news angle or hook
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
  • Works with content specialists to ensure a consistent level of quality for all written content
  • Uses insight to create valuable briefing sheets for clients to use during their press briefings
  • Reviews content drafted by Account Executives/Account Coordinators, providing feedback and guidance
  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement

About you

  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Account Executive or Senior Account Executive level
  • Attention to detail 

  • Proven written ability in English and local languages
  • Creative thinking 

  • Understanding of client business issues and requirements 

  • Highly developed presentation skills 

  • Thorough knowledge of media: print and broadcast 

  • Understanding of market research and analysis 


  • Ability to delegate effectively 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Ability to interact with confidence at board-level with clients 

  • Proven ability to keep abreast of current affairs and relate them to client situations

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. 

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.