Digital Marketing Specialist

Marketing Indianapolis, Indiana Remote, United States


Digital Marketing Specialist

Please Note: For the health and safety of our employees, Lessonly’s physical office is currently closed due to the COVID-19 Pandemic. All of our employees are working remotely through the end of 2020 and we are re-evaluating the opening date of our office on an ongoing basis.

This position may work in the Lessonly office in Indianapolis, IN or remotely from any of the following states: Colorado, Florida, Georgia, Illinois, Indiana, Michigan, Missouri, North Carolina, Ohio, Texas, Virginia or Washington

We’re looking for a digital marketing specialist who is radically focused on helping both our internal teams and prospects Do Better Work. We need an ideal team player—humble, hungry, and people-smart—who will scale the impact of our brand and create demand for Lessonly in the market.

You’ll report to the Demand Gen Manager and will be part of the Inbound team. You’ll work directly on a team focused on creating demand through email, paid spend, and other channels. 

This role will be responsible for:

  • Working in Marketo to create email nurture programs, segmented lists and campaign assets—including emails and forms
  • Experience with SEM, ad campaign management, and optimizations, with experience interpreting results and conversion rates
  • Demonstrated ability to identify and drive website performance - traffic, conversions, etc. 
  • Experience managing an agency/vendor relationship
  • Passion for technology and tools - always knows the “latest and greatest”
  • Create and constantly improve processes that drive and optimize marketing and lead generation productivity
  • Experience with Google Ads, Google Analytics/Event Tracking, and Salesforce CRM

What you need to focus on to excel at this amazing role:

  • Strategy— You’ll the driving force behind our paid strategy and email marketing campaigns
  • Creativity—You’ll bring lots of creative ideas to the table about how we can grow
  • Feedback—You’ll be willing to give candid, direct feedback to reports, peers, or executives.
  • Collaboration—You’ll be able to build relationships and work cross-functionally both in and out of the marketing team.
  • Goals—You’ll have the drive to help inbound hit measurable monthly and quarterly goals. 
  • Shared Mission and Values—You want to help our customers Do Better Work and will live out our company values (learn more at

A list of job experiences and qualification requirements are great, but what is most important to us is humility, a performance-driven attitude, and a team-player approach. We love to have fun and win in the process. We only hire people who have a passion for building great companies in an environment where a sense of humor is a must.


  • 1-3 years experience, preferably in SaaS and in digital marketing

Lessonly Benefits

  • Health Insurance - Medical, vision, dental, and life plans available.
  • Disability Insurance - Short-term and long-term coverage.
  • Paid Parental Leave - Because time with your new baby llama is important.
  • Unlimited PTO - We believe in making time for life, so we like to keep this benefit simple. 
  • 401k Plan - Save and prepare for the future with us.
  • Equity - When we win as a team, you should win, too. 
  • Flexibility - What works best for you, works for us—whether that means you’re in the office, at a coffee shop, or at your kitchen table. We have llamas working in Indy and across the U.S. We also provide everyone with a tech stipend to keep their tech rocking and rolling smoothly.
  • Work Happier - Our community is one of recognition and fun. From company-wide shoutouts to dogs in the office to our vibrant Slack workspace, we’re constantly collaborating and celebrating together. 
  • Make Indy Brighter - Every year, we select four organizations that serve kids in Indianapolis and dedicate our time, money, and talent to them. Making time to volunteer and give back to our community matters.
  • Professional Development - We learn from experts, community leaders, and each other constantly. From Mass Classes and workshops to company events and daily conversations, we’re always growing.
  • Accessibility - We’re conveniently located in the Monon16 neighborhood, right by the Monon Trail and the Red Line if you prefer to run, walk, bike, or bus to work. 
  • Self-Care - We have in-house yoga, ping-pong, Peloton bikes, a meditation room, a library for silent work, a mother’s room, wellness groups, and more because we’re humans first and llamas second. 

Lessonly is an Equal Opportunity Employer, we do not discriminate against any protected class including, race, color, religion, sex, national origin, sexual orientation, gender identity, genetic information, disability or protected veteran status. Lessonly will provide reasonable accommodation to qualified individuals with disabilities. Please contact if you require a reasonable accommodation to apply for a job.