SEO Manager

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

As the SEO Manager you are primarily responsible for understanding, communicating, and executing all activities related to the organic search strategy in key search engines such as Google. You're responsible for the quality and growth of mainly on-site SEO with improved rankings to drive organic growth resulting in New Depositing Customers (NDCs).
You’ll work closely with the Content teams, Off-page SEO, Product/Marketing, and Acquisition teams to drive the technical and business KPIs towards the company goals by enabling higher search rankings on major search engines. Always following SEO best practices to achieve long term organic growth.

You’ll directly report to the Global Head of SEO and work on several brands part of LeoVegas Group across several product verticals. 

Areas of responsibilities: 

  • Responsible for creating and implementing the SEO strategy for several brands part of LeoVegas Group
  • Monitor the organic performance using tools such as Google Analytics, Google Search Console, SemRush, Screaming frog, Majestic, and Ahrefs.
  • Following-up on rankings/improvements from the changes that are being made and report them back to the Global Head of SEO
  • Work with the Head of SEO, product teams and country managers to improve the search visibility of several brands
  • Responsible for tracking, analysing and reporting performance based on several KPIs and metrics from various sources such as GSC, GA and business data.
  • Keep track of technical improvements that could be made on the brands
  • Work with third party agencies or freelancers when necessary; managing expectations and reporting.
  • Perform keyword research based on our existing LTV and keyword model
  • Maintain a portfolio of targeted LPs/Keywords and create a roadmap strategy for improving the search visibility
  • Based on insights from research on opportunities, acquisition, behaviour and value metrics, you're able to make SEO recommendations in order to improve and grow the targeted landing pages
  • Work with content teams to make sure all content has an SEO focus. Providing guidelines, advice, and templates as necessary to adhere to SEO best practices.
  • Work closely with the Head of SEO on the SEO strategy, tasks, and key projects.
  • Performing ad-hoc SEO tasks as required
  • Staying up to date with the latest industry trends and adapting the strategy accordingly.


  • Fluent in English and any additional language will be considered an asset
  • Minimum 3+ years of experience in an SEO role within the gaming industry.
  • Experience of working both on-page and off-page across all the major search engines.
  • Experience of driving quality traffic via SEO efforts.
  • Experience working with remote content writers/managers to execute SEO strategy.
  • An ability to scale up technical SEO strategies and in-depth understanding of search engine behaviour
  • Pro-active to spot opportunities and raise issues
  • Exceptional communication skills, motivated and the ability to work independently
  • Great leadership skills and will later on have the opportunity to build a solid SEO team.

Additional information

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.
Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Salary & Benefits

•    Competitive guaranteed salary.
•    Gym allowance to support your active lifestyle. 
•    Health insurance to keep our Team Leo healthy and happy.
•    Monthly lunch aloowance (we’re feeders, sorry diets!).
•    Roaring discounts all over Malta island for you to explore. 
And much more!