Sports Social Media Specialist

Marketing Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. 

LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Bet UK, Pink Casino. 21 & SlotBoss. 

About the role:

We’re looking for a sports enthusiast to be responsible for the group strategy, voice, and perhaps the face of LeoVegas Group across sports related social media platforms. This role will enable you to use your full strategic and creative talent in creating and communicating engaging content to sports fans and customers across our social media platforms and brands. You will be a key part of the sportsbook marketing team and responsible to set out a social media strategy and direction. Together with the rest of the members in the team, and in close collaboration with local market functions, we execute the strategy by educating, evangelizing, collaborating, and executing global and local initiatives within social media.  

What you will do:

  • Create & execute the social media strategy for the group
  • Create a content development & influencer strategy for the group and its brands
  • Drive social media follower growth and engagement
  • Create compelling social media campaigns and content 
  • Test out and evaluate new social media platforms and channels
  • Liaise and collaborate with country teams on local strategy execution
  • Escalating insights and customer pain points to relevant departments
  • Evangelize about sports social media within the group
  • Evaluate campaigns, and present actionable insights to improve social performance

We are looking for a person who:

  • Has a proven track record of creating and executing social media strategies, preferably across multiple markets
  • Good experience of devising and managing social media campaigns
  • Ability to design and edit social multimedia content  
  • Proficient use of Photoshop and the necessary skills to create statistical graphics, memes and social media imagery (Demonstrated through examples of graphics and/or design work)
  • Has interest in and in depth understanding of sports, in the UK and globally 
  • Has an understanding of the betting industry
  • Has experience with reporting social media analytics & performance data from the main networks like Meta, Twitter, Tiktok etc
  • Can drive expekt core KPI growth through social media

Hybrid Working:

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team. 


  • 28 days holiday a year, plus (8) public and bank holidays in England
  • Pension contributions up to 6% employee, 6% employer
  • Access to development opportunities in a unique working environment, including professional coaching with Authentic and an Employee Assistance Program
  • An abundance of drinks and snacks (we’re feeders, sorry diets!)
  • Work from anywhere of your choice for 1 month per year
  • Overseas incentives. This year, we’re all going to Malta for our ‘Summer Summit’
  • Learning and Development budgets for each team
  • Social budgets for your team
  • Company organised team social nights 

There’s more! Upon successful completion of your probation:

  • Bupa Private Health Insurance
  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance

Additional information:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride -  regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.