LeoVegas Group Careers

ABOUT THE ROLE

We are seeking an experienced PPC Manager to join our UK&I Media team. In this role, you will be responsible for planning and managing PPC (Web & App) strategies across multiple brands. You will play an instrumental role in driving new initiatives and projects to expand our activity and grow the channel within our local structure for the UK & Ireland.
 

You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful campaigns, you will utilise all the latest solutions and tools from PPC platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar).

To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts. You will drive growth across the accounts by implementing industry leading solutions, whilst working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.

YOU WILL BE RESPONSIBLE FOR:

●        Planning and managing a wide range of PPC (Web & App) campaigns hands-on across multiple platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar), for all verticals (casino, live casino, sports betting) and multiple brands.

●        Analysing metrics from internal tools and platforms to track campaign performance, continuously optimising keyword targeting and bidding strategies across our accounts, while reporting on the results and achievements to the relevant stakeholders.

●        Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.

●        Building strong relationships with our key partners including digital media agencies, external digital platform teams and tech vendors.

●        Navigating complex web tracking and app attribution systems (including MMPs like Appsflyer and SKAdNetwork frameworks) by partnering with AdTech teams to maximise our measurement capabilities across the channel.

●        Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.

●        Staying ahead of platform updates, new ad formats, innovative targeting methods, and emerging media opportunities.

●        Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.

●        Ensuring full compliance with regional advertising regulations and other compliance standards.

OUR SUCCESSFUL CANDIDATE WILL HAVE:

●        2-3+ years of experience managing PPC campaigns across Web and/or App (client side or agency). App Marketing experience is preferred.

●        Gaming industry experience will be considered a big plus.

●        Hands-on experience working with some of the popular channel platforms and tools (Apple Search Ads, Google Ads Web/UAC and/or Microsoft Ads).

●        Good knowledge of PPC best practices - from a technical perspective, through keyword optimisation, to performance delivery.

●        Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar).

●        Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.

●        Fluent English is essential for this role, both written and spoken.

WHO WE ARE      

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS          

●        Hybrid work policy - 3 days per week at the office, with flexibility for 2 days at home

●        4 weeks of Workation (T&C apply)

●        Well-being allowance to support your active lifestyle

●        Private health insurance

●        We offer an employee assistance program that can provide help and guidance during challenging moments.

●        Team and Office gatherings throughout the year

JOIN US     

In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!       

If you think you would be a good fit for the Leo pride - give us a roar!

**As our company working language is English we’d like to see your CV in English please**