Marketing Manager UK

Country Management Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta.

LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK.
The company’s shares are listed on Nasdaq Stockholm. For more information, please visit

What will you be doing in the role:

  • Assist the Country Manager in the daily operations and planning
  • Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets for multiple brands
  • Support, develop and implement marketing strategy for the UK markets including online, offline, digital, traditional, audio, affiliation, ambassadors, events, and other marketing channels
  • Campaign planning - Take the lead on planning and execution of campaigns
  • Work closely with teams such as Marketing, Customer Service, CRM, Product and Operations teams to deliver the best possible customer experience
  • Consistent focus on optimizing customer journeys and customer experience with CRO teams and Product teams
  • Plan and participate in customer/marketing events
  • Coordinate marketing activities with external agencies, suppliers, partners, and vendors.
  • Translate marketing propositions into marketing campaigns that deliver sustainable revenue
  • Prepare informative campaign material and reporting of campaign performance.
  • Assist in production of campaign assets with internal design team and external agency.
  • Competitor analysis and benchmarking
  • Coordinate with all teams across the business to champion the needs and priorities of the UK markets and brands on an ongoing basis
  • Responsible for following up on and ensuring all teams across the business employ a ‘test, learn and grow’ approach to ensure efficiency and ROI
  • Report on and own the KPIs for the market overall as well as for each brand operating within the UK markets
  • Ensure all current and future legislation is observed in relation to operations & marketing communications
  • With support of the Business Intelligence team, follow-up and analyse marketing activities to make sure it is all in line with budgets and targets, ensuring clear reporting and action plans to counter any failing results
  • Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory developments

What qualities and skills our ideal candidates has:

  • At least 3 years’ experience in the Gambling/iGaming industry (either from operator, affiliate or supplier)
  • Deep experience of performance marketing (PPC/social/direct response) highly desirable
  • Relevant previous experience including marketing tasks such as KPI analytical decisions, benchmarking, social/digital media planning, budgeting
  • Comfortable working in a fast-paced multi-national matrix organization

In addition...

  • Growth mindset
  • Track record of running successful campaigns for a challenger brand
  • Team oriented with leadership qualities
  • Time management
  • Decision making and problem solving
  • Ability to influence senior management and drive change

Our Culture:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation.
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.
By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Working Hours:

Office hours from 9:00 to 18:00. We have a hybrid working policy during Covid-19 times, with an opportunity to work several days from home. Complete remote work can be discussed during final stages of recruitment.

What we offer:
  • Competitive salary
  • Well-being allowance to support your active lifestyle.
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight.

And much more!