Senior Social Media Specialist

Marketing Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

LeoVegas is where the lions play…and work! A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award!

Let’s create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we’re now looking for a Senior Social Media Specialist  to join our high performing team.

As our Senior Social Media Specialist you will:

Focus on driving brand awareness, growing the community, and increasing engagement through compelling content across our social media channels, in line with the brands’ tone of voice and compliance regulation, and based on the calendar of events, campaigns, and projects involving affiliates, streamers, and influencers.

What you can expect from this role: 

  • Develop and execute localized social media strategies where needed, liaising directly with the respective Country Managers to ensure content localization and campaign management.
  • Work closely with the team to assist with brainstorming, briefing, production, and execution of channel-specific communication plans, ensuring they align with the brands’ tone of voice and overarching strategy.
  • Integrate, manage and populate all assigned group social media profiles and day-to-day activities running across all platforms, including Facebook, Twitter, and Instagram. Responsibilities may expand to other platforms in the future.
  • Monitor and address social media inbox messages, @mentions & comments.
  • Manage external parties who handle group social media content where applicable.
  • Work closely with the content and design teams to create visually appealing, effective, and engaging multimedia content, across respective markets. 
  • Ensure all content produced is trackable, of a high standard, and meets compliance requirements. 
  • Collaborate with wider internal teams (Digital Media, Affiliate, Operations, CRM, Sports, Casino & Live Casino) to ensure cross-departmental alignment.
  • Work closely with the SEO team to develop an SEO strategy for social media, and create and push regular blog posts while implementing SEO-friendly content.
  • Identify new opportunities for growth across various markets and social media channels.
  • Conduct competitor research in respective markets.
  • Monitor KPIs, analyze content metrics, and report performance to internal stakeholders accordingly.  
  • Aid with managing projects, and producing presentations for internal and external stakeholders.
Your areas of knowledge: 

We are looking for someone with experience in a similar role, with a strong knowledge of the gambling industry. You will be an expert in Social Media, with a solid understanding of social platforms and communities, and an ability to communicate, present ideas, and influence key stakeholders at all levels of the organization.


  • Up-to-date knowledge and professional experience with Social Network best practices and a proven track record
  • 2+ years experience in the gambling or affiliate marketing industries
  • Experience with Social Media Management tools is a plus


  • Native/Fluent English Speaker
  • Fluency in one of the following languages Spanish/Swedish/Danish/German/Dutch will be considered an asset
  • Excellent communication, teamwork, and interpersonal skills 
  • Strong creativity – a constant source of ideas and inspiration
  • Copywriting skills would be considered an asset
  • Ability to work in a target-driven and fast-past environment
  • Highly proactive and well-organized, with good time and project management skills

Our Culture:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Hybrid working: 

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team. 


  • 28 days holiday a year, plus (8) public and bank holidays in England
  • Pension contributions up to 6% employee, 6% employer
  • Access to development opportunities in a unique working environment, including professional coaching with Authentic and an Employee Assistance Program
  • An abundance of drinks and snacks (we’re feeders, sorry diets!)
  • Work from anywhere of your choice for 1 month per year
  • Overseas incentives. This year, we all went to Malta for our annual ‘Summer Summit’
  • Learning and Development budgets for each team
  • Social budgets for your team
  • Company organised team social nights 

There’s more! Upon successful completion of your probation:

  • Bupa Private Health Insurance
  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance