CRM Manager – MGA Market

Retention Sliema, Malta


Position at LeoVegas Mobile Gaming Group

Company Description

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK. The company’s shares are listed on Nasdaq Stockholm. For more information, please visit

Job Description

A data-driven CRM Manager to join our GREAT Retention Team. As the CRM Manager, you will take part in creating and communicating the CRM strategy for all verticals for the MGA markets.:

What will you do throughout the week:

  • Plan, coordinate and deliver optimized ad hoc campaigns and automated customer life cycle journeys for players in the MGA markets.
  • Monitor and analyze the effectiveness of all CRM activities and continuously propose data-led improvements to maximize effectiveness and ROI, while adhering to compliance requirements.
  • Provide high-level reporting on the KPIs for the MGA markets through daily data assessment.
  • Visualize and communicate the content of the campaign calendar to the Country Manager and organization.
  • Ensure that players have a smooth experience when moving between segments.
  • Deliver transparent, documented, and visible CRM activities to all stakeholders.
  • Work in an efficient and structured manner for markets and brands that are on the same license to maximize on synergies, for instance by setting up shared automated CRM journeys.
  • Build, document and maintain country profiles, including key information such as welcome offers, player onboarding, extended player lifecycles, ad hoc campaigns, promotional patterns that the players in the market are used to as well as any other beneficial country specific information.
  • Adapt a test, learn, and grow mindset by continuously and proactively conducting A/B testing on the automated lifecycle journeys and ad hoc campaigns.
  • Plan, test, deliver cross-sell campaigns and share learnings with the wider Retention teams to establish best practices.
  • Perform regular competitor benchmarking, to ensure your brands and markets remain competitive, and that any new learnings can quickly be applied.
  • Understand the workflow and teams that need to contribute to campaign delivery and seek to improve and optimize the internal processes.
  • Support your own and other markets by leading bigger cross-market campaigns on a recurring basis to improve efficiency and synergies.


Who is our ideal candidate:

  • You have at least 1 year of iGaming experience within CRM 
  • Your English language level – fluent
  • You are a positive, creative and data driven person who loves to push the limits, try new things and are results driven
  • You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment – whilst also capable of working independently
  • You have excellent planning and time organization skills and of course - superb attention to details
  • You have a genuine interest in our product

Our Culture

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.

Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

What we offer

• Competitive salary.
• Well-being allowance to support your active lifestyle.
• Private health insurance to keep our Team Leo healthy and happy.
• Personal development plan to help you reach your goals and ambitions.
• Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
• Employee assistance program to help and guide you in challenging moments.
• Roaring discounts all over Malta island for you to explore.
• Team activities and events to have some well deserved break and a bit of fun!
• If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight.
And much more!