APP Marketing Specialist

Marketing Sliema, Malta


Description

Position at LeoVegas Mobile Gaming Group

LeoVegas is recruiting for a talented and highly driven App Marketing Specialist  to join our Online Media department in Malta or Gibraltar. The Digital Marketing Team, together with the Affiliate team, is responsible for the group's global growth in terms of new profitable customers coming from online marketing in Europe, Asia, North and South America. The team consists of specialists within Programmatic buying, SEM, SEO, Social media, Reserved/Direct deals and Campaign management.

Aiming to build the strongest digital marketing team in the industry, LeoVegas is now looking for a talented App Marketing Specialist. A successful candidate will have a strong and proven record of running app marketing campaigns, strong impetus for conversion driven digital marketing, great networking skills and enjoy working in close partnership with various departments and stakeholders throughout the company.

Responsibilities

  • Plan and execute performance campaigns across all markets and brands, across the AppStore and Google Play Store.
  • Daily optimisation of paid app campaigns on multiple advertising channels, including ASO, Apple Search and UAC.
  • Support and assist digital marketing teams (PPC, Social and Programmatic) with app campaigns and analysis.
  • Run A/B tests and multivariate tests to improve app performance and make data-driven decisions.
  • Collaborate with other marketing specialists to set up and launch campaigns.
  • Communicate with the CRM team to increase app retention activities.
  • Support Team Lead with the overall App strategy, product releases and troubleshooting.
  • Present weekly, monthly, and quarterly reports and analysis, whilst identifying new opportunities for growth. 
  • Assist in communicating with different partner publishers.

Requirements

  • Hands-on experience with app performance marketing campaigns across UAC, and AppleSearch. 
  • Experience with ASO, including ASO tools and software eg. (StoreMaven, AppsFlyer etc.)
  • Knowledge of App Store Connect, Google Play Console and ASO AppTweak is  a plus.
  • An analytical and data-focused mindset
  • Ability to thrive in a high-growth, fast-paced environment.

Our Culture

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.

Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

What we offer

• Competitive salary.
• Well-being allowance to support your active lifestyle.
• Private health insurance to keep our Team Leo healthy and happy.
• Personal development plan to help you reach your goals and ambitions.
• Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
• Employee assistance program to help and guide you in chalenging moments.
• Roaring discounts all over Malta island for you to explore.
• Team activities and events to have some well deserved break and a bit of fun!
• If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accomodation and flight.
And much more!