Paid Social Media Lead

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas is recruiting for a talented and highly driven Paid Social Media Lead to join our Online Media department in Malta. The Digital Marketing Team, together with the Affiliate team, is responsible for the group's global growth in terms of new profitable customers coming from online marketing in Europe, Asia, North and South America. The team consists of specialists within Programmatic buying, SEM, SEO, Social media, Reserved/Direct deals and Campaign management.

Aiming to build the strongest digital marketing team in the industry, LeoVegas is now looking for a talented Paid Social Media Lead with a compelling record of creating and managing digital marketing strategies and delivering outstanding revenue growth. This position will be focused on driving a conversion driven, global media strategy, managing 8+ brands, with budgets of over €5M per year.

As well as guiding and mentoring the group's Social Media team, the Lead will also work closely with a number of key partners and stakeholders. LeoVegas is also a proud top tier Facebook partner benefitting from round-the-clock support and guidance from our own dedicated account managers at Facebook.

Job Description

  • Plan and execute campaigns across social media channels.

  • Daily optimisation of paid campaigns to reach group KPI’s and targets.

  • Develop forecasts and strategies to optimize the competitive position and increase performance within Paid Social.

  • Identifying new opportunities of growth across various markets and social media channels.

  • Regular analysis and performance reporting to main stakeholders.

  • Provide recommendations and data-driven suggestions to Country Managers.

  • Work closely with other members of the Central Marketing team including Display, SEO, APP, PPC and Production teams.

  • Ensure that the technical infrastructure is in place to provide optimal tracking and reporting 

  • Drive strategies as well as guide data-driven tactical decisions in close to real time 

  • Responsible for monitoring, supporting and training junior staff within the company to a high standard 

  • Provide senior-level support around marketing strategies and tactical execution 

  • Part of the senior discipline team that develops and executes key projects across the group 

  • Proactively maintain high levels of up-to-date knowledge of best practices and strategies for social marketing in the organization and apply in the business where applicable


  • 3+ years of experience working in a similar role, ideally within the gaming industry

  • Advanced knowledge of Facebook Business Manager

  • Facebook Blueprint Certification is a plus but not required

  • Experience with Twitter and SnapChat platforms is a plus

  • Strong analytical mindset and focus on performance

  • Ability to work in a target-driven and fast-past environment

  • You are highly proactive, well-organized and analytical 

Our Culture

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation.
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.

Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

What we offer

• Competitive salary.
• Well-being allowance to support your active lifestyle.
• Private health insurance to keep our Team Leo healthy and happy.
• Personal development plan to help you reach your goals and ambitions.
• Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
• Employee assistance program to help and guide you in chalenging moments.
• Roaring discounts all over Malta island for you to explore.
• Team activities and events to have some well deserved break and a bit of fun!
• If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accomodation and flight.
And much more!