Country Manager - Japan

Country Management Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta.

Striving to secure the title of the King of Casino, LeoVegas stays ahead of the game by relying on a culture based on trust, accountability and the pursuit of improvement. Combined with a fun, friendly and entrepreneur environment, LeoVegas is composed of a team of self-driven employees who aren’t afraid to challenge the status quo! 

If this sounds like you, then we’d be delighted to get to know you more because we have an exciting opportunity for a Country Manager - Japan to join our team.

  • Overall P&L responsibility for the market and delivering results in accordance with set budget and targets 
  • Responsible to develop and implement the marketing strategy for the market, including clear plans for all available marketing and communication channels. The marketing plan shall include and align all activities including, online, PR, affiliation, ambassadors, events and social media 
  • Working according to the LeoVegas Group campaign planning process, contributing with campaign ideas, marketing briefs and campaign review deliverables 
  • Working closely together with the operational teams across the business supporting the specific country market. 
  • Ensuring operations and communication in the market are in line with current legislation 
  • Responsible for planning, buying and negotiating all media, either through direct relationships or through a media agency 
  • Liaising with the product owners (Directors of Casino/Bingo, Live Casino) to make sure their expertise and product passion of the LeoVegas Group product verticals is utilised to the max. 
  • With support of the business intelligence team, follow-up and analyse all the marketing activities to make sure it is all in line with budgets and targets. Ensuring clear reporting and action plans to counter any failing results 
  • Maintain in-depth knowledge on the market including competitive and regulatory situation 
  • Responsible to advise the operational teams on their team structure to ensure most efficient operations in the market and working together with all function Heads and Directors to ensure that the best people are recruited and retained for the team 


  • 2+ years in a similar role for Japan iGaming business

  • Strong analytical mindset and focus on performance

  • Ability to work in a target-driven and fast-past environment

  • You are highly proactive, well-organized and analytical 

  • Ability to work independently and in a team, as well as possession of leadership qualities

Our Culture

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.

Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

What we offer

  • Competitive salary.
  • Well-being allowance to support your active lifestyle.
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight.
And much more!