SEO & Content Executive

Marketing Newcastle upon Tyne, Tyne and Wear


Description

Position at LeoVegas UK

The SEO & Content Executives are drivers of our strategy to deliver consistent and increased visibility for all LeoVegas products across the Casino, Bingo and Betting verticals. SEO in the Gaming industry is competitive, so this team are always kept on their toes when it comes to keeping all brands optimised. We are now on the lookout for intelligent, capable and creative candidates who are excited by this challenge. 

The lucky candidate that is successful will be joining the growing central SEO team who all play an individual part in ensuring we achieve long term organic growth. You’ll report to the SEO Manager working closely on the SEO strategy of the managed brands.

Areas of responsibilities: 

  • Responsible for executing the SEO strategy for the managed brands
  • Execute SEO tasks such as meta data, keyword research, content opportunities, SEO elements, schema.org etc
  • Create content that assists conversions which ultimately results in depositing players
  • Monitor the organic performance, deliver in-depth traffic and conversion reports
  • It is important that the candidate will proactively work and execute optimisations from the monitored changes
  • Execute technical changes and publish required content and optimisation on the site
  • Work with freelancers or other content teams on content production
  • Work towards executing the roadmap strategy for improving the search visibility
  • Work with the off-page team and agencies on link building opportunities
  • Proactively identify new opportunities and work with the SEO manager on the SEO strategy
  • Support other team members in developing a high standard of quality content and metadata
  • Monitor, track and report on search metrics and demonstrate SEO’s impact on wider business KPIs
  • Stay updated with regulatory requirements and ensure our SEO and content activities use compliant language and techniques 
  • Provide regular competitor analysis and highlight areas for improvement and/or best practice
  • Drive forward specific assigned projects related to content creation as assigned
  • Performing ad-hoc SEO tasks as required

Qualifications

  • Fluent in English
  • Has excellent attention to detail and their biggest fear is leaving a typo in their work
  • Will preferably have a degree level qualification, or some experience in digital marketing
  • Is an enthusiastic, self-motivated team player but is also ready to take ownership of their work
  • Has experience using website platforms or a CMS
  • Is interested in or has knowledge of the online gaming industry, and if not, they are more than willing to immerse themselves in order to succeed in the role
  • Has a working knowledge of Google Analytics and SEO tools
  • Staying up-to-date with the latest industry trends