Group APP Marketing Lead

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas is recruiting for a talented and highly driven Group App Marketing Lead  to join our Online Media department in Malta or Gibraltar. The Digital Marketing Team, together with the Affiliate team, is responsible for the group's global growth in terms of new profitable customers coming from online marketing in Europe, Asia, North and South America. The team consists of specialists within Programmatic buying, SEM, SEO, Social media, Reserved/Direct deals and Campaign management.

Aiming to build the strongest digital marketing team in the industry, LeoVegas is now looking for a talented Group App Marketing Lead with a compelling record of creating and managing app marketing strategies and delivering outstanding revenue growth. This position will be focused on driving a conversion driven, global app media strategy, managing 11+ in-house brands across the Appstore and Google Play Store. 


  • Own, plan, and execute a global multi-app strategy across AppStore and Google Play.
  • Responsible for the overall growth strategy through organic activities including ASO, UAC and conducting keyword research.
  • Strong focus on company KPI’s; increasing company revenue, retaining actives, and maintaining a positive ROI.   
  • Drive actionable insights based on continuous A/B tests, competitor analysis, keywords, and data.
  • Work with existing tools and help develop means to improve tracking, analysis, execution, and targeting.
  • Stay on top of ASO trends and formulate new ideas to test and identify new opportunities.
  • Responsible for pushing out updates that improve the product offering and player experience together with the product app team.
  • Work closely with various teams including product, developers and compliance to improve app ratings, add new games, edit offers etc.
  • Research and carry out competitive analysis to drive innovation and improvements for our multi-app strategy
  • Coordinate with our content team to keep information up-to-date and relevant across all apps.
  • Collaborate with the creative team for the production and localization of App Store and Google Play assets.
  • Work closely with SEO and the paid acquisition teams.
  • Present weekly, monthly, and quarterly reports and analysis.
  • Manage and train a growing team. 


  • Hands-on experience and a proven track record of executing ASO responsibilities, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.
  • Experience with app store optimization tools and software eg. (StoreMaven, AppsFlyer etc.)
  • Experience in UAC and AppleSearch campaigns.
  • Project management skills to drive our global App strategy
  • Knowledge of App Store Connect, Google Play Console and ASO AppTweak.
  • An analytical and data-focused mindset
  • Ability to thrive in a high-growth, fast-paced environment.

Our Culture

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.

Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

What we offer

• Competitive salary.
• Well-being allowance to support your active lifestyle.
• Private health insurance to keep our Team Leo healthy and happy.
• Personal development plan to help you reach your goals and ambitions.
• Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
• Employee assistance program to help and guide you in chalenging moments.
• Roaring discounts all over Malta island for you to explore.
• Team activities and events to have some well deserved break and a bit of fun!
• If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accomodation and flight.
And much more!