Senior Social Media Specialist

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

Company Information 

LeoVegas is where the lions play...and work! A fun, agile and fast paced environment connecting 1000+ employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We're culture focused, so if you're an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award! 

Let's create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we're now looking for a Senior Social Media Specialist to join our high performing team.

LeoVegas is looking for a passionate and creative Senior Social Media Specialist to join our dynamic, international team. You will be directly involved in developing and implementing our organic social media strategy across our portfolio of brands.

This role focuses on driving brand awareness, growing the community, and increasing engagement through compelling content across our social media channels, in line with the brands’ tone of voice and compliance regulation, and based on the calendar of events, campaigns, and projects involving affiliates, streamers, and influencers.

What will you be doing : 

  •  Develop and execute localized social media strategies where needed, liaising directly with the respective Country Managers to ensure content localization and campaign management.
  • Work closely with the team to assist with brainstorming, briefing, production, and execution of channel-specific communication plans, ensuring they align with the brands’ tone of voice and overarching strategy.
  • Integrate, manage and populate all assigned group social media profiles and day-to-day activities running across all platforms, including Facebook, Twitter, and Instagram. Responsibilities may expand to other platforms in the future.
  • Monitor and address social media inbox messages, @mentions & comments.
  • Manage external parties who handle group social media content where applicable.
  • Work closely with the content and design teams to create visually appealing, effective, and engaging multimedia content, across respective markets. 
  • Ensure all content produced is trackable, of a high standard, and meets compliance requirements. 
  • Collaborate with wider internal teams (Digital Media, Affiliate, Operations, CRM, Sports, Casino & Live Casino) to ensure cross-departmental alignment.
  • Work closely with the SEO team to develop an SEO strategy for social media, and create and push regular blog posts while implementing SEO-friendly content.
  • Identify new opportunities for growth across various markets and social media channels.
  • Conduct competitor research in respective markets.
  • Monitor KPIs, analyze content metrics, and report performance to internal stakeholders accordingly.  
  • Aid with managing projects, and producing presentations for internal and external stakeholders.
Our perfect candidate has: 
  • Up-to-date knowledge and professional experience with Social Network best practices and a proven track record
  • 2+ years experience in the gambling or affiliate marketing industries
  • Experience with Social Media Management tools is a plus
  • Native/Fluent English Speaker
  • Fluency in one of the following languages Spanish/Swedish/Danish/German/Dutch will be considered an asset
  • Excellent communication, teamwork, and interpersonal skills 
  • Strong creativity – a constant source of ideas and inspiration
  • Copywriting skills would be considered an asset
  • Ability to work in a target-driven and fast-past environment
  • Highly proactive and well-organized, with good time and project management skills

Our Culture

As our company working language is English so we'd like to see your CV in English please

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, martial or civil partnership status, political beliefs and sexual  orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. 

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so. 

Hybrid Working

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office two days per week, and three days at home. 

Compensation & Benefits

  • Competitive salary based on your experience.
  • Well-being allowance to support your active lifestyle.
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-weeks accommodation and flight.