CRM Manager UK

Retention Sliema, Malta


Position at LeoVegas Mobile Gaming Group

Company Description

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK. The company’s shares are listed on Nasdaq Stockholm. For more information, please visit

What will you do throughout the week:

  • Create and communicate the retention strategy for all verticals for the market.
  • Plan, implement and optimize all CRM journeys and ad-hoc campaigns.
  • Work in an efficient and structured way for markets and brands by setting up CRM journeys.
  • Build, document and maintain country profiles.
  • Continuously A/B testing improvements to the automated CRM journeys as well as any potential ad hoc campaigns.
  • Understand the work involved for all teams that need to contribute to get a campaign live and help to improve and further optimize the process.
  • Support your own and other markets by leading bigger cross-market campaigns on a recurring basis.
  • Report on and own the KPIs for the market.
  • Be a role model for the company and your colleagues.
  • Perform other tasks as assigned when needed.


Who is our ideal candidate:

  • You have 1-2 years of CRM experience and knowledge of the UK market
  • You have HTML skills and knowledge as well as online marketing is advanced.
  • You are a positive, creative and data driven person who loves to push the limits, try new things and are results driven.
  • You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment – whilst also capable of working independently. 
  • You have excellent planning and time organization skills and of course - superb attention to details.
  • You have 1-2 years of iGaming experience.
  • Last but not least, you have a genuine interest of our product.


Additional information

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. We are highly committed to uphold a high level of diversity and inclusion throughout our entire group.
Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Salary & Benefits

•    Competitive guaranteed salary.
•    Gym allowance to support your active lifestyle. 
•    Health insurance to keep our Team Leo healthy and happy.
•    Monthly lunch allowance (we’re feeders, sorry diets!).