CRM Manager- Japan

Retention Sliema, Malta


Position at LeoVegas Mobile Gaming Group

Company Description

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK. The company’s shares are listed on Nasdaq Stockholm. For more information, please visit

Job description 

  • Plan, implement, analyze and continuously optimize all CRM journeys and ad-hoc campaigns going out to the players in the brand market(s) to maximize return on investment while keeping in line with compliance requirements
  • Visualize and continuously communicate the content of the campaign calendar to the client(s) and 
  • Ensure that the player experience when moving from one segment to the next is as smooth as possible by working extremely close to the Retention Operations Coordinator and KAM manager
  • Ensure the CRM work for the markets of your responsibility is transparent, documented and visible to all stakeholders
  • Work in an efficient and structured way for markets and brands that are on the same license, e.g. by setting up shared automated CRM journeys
  • Build, document and maintain country profiles, including key information such as welcome offers, player onboarding, other life cycles, ad hoc campaigns, promotional patterns that the players in the market are used to as well as any other beneficial country specific information
  • Ensure we test, learn and grow by continuously A/B testing improvements to the automated CRM journeys as well as any potential ad hoc campaigns, perform regular competitor benchmarking  and share the results within all Retention markets teams
  • Support your own and other markets by leading bigger cross-market campaigns on a recurring basis
  • Report on and own the KPIs for the market(s) within your Retention markets team
  • Assist with quality control of reward mechanics 
  • Assist with quality control of commercial communications (delivery tasks) 
  • Assist with quality control of all on-site content prior to publication. 
  • Other ad-hoc duties as required