Director of Brand

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas is where the lions play…and work! A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award!

Let’s create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

In line with our success, we’re now looking for a Director of Brand to lead our brand marketing, creative and research teams.

As our Director of Brand you will...

  • Be responsible for growing developing and leading Creative Services, Brand Management and Player Insight 
  • Lead our large  in-house creative and content teams responsible for delivering creative assets across multiple markets, brands, products and channels working closely with internal stakeholders to ensure quality, consistent and effective creative
  • Support local marketing teams on the development of creative briefs, agency selection, creative development, production and execution
  • Have overall responsibility of brand management strategy including the development and maintenance of brand books and design brand guidelines
  • lead the development and refinement of the brand messages and creative designs in order to attract potential players and retain them
  • Liaise with the SVP Marketing and VP Brand of MGM Resorts International as an when required
  • Lead and motivate a team of Brand Managers to increase viability of LeoVegas and other UK facing brands
  • Work closely with sports marketing to help leverage our partnerships with Manchester City,Inter Milan and Atalanta
  • Continue to build on the success of our UK brands with featured content, engaging design and proactively monitoring market trends
  • Part of the Commercial Senior leadership team you will contribute to the wider business 
  • Hire and lead a small brand management team to support branding initiatives
  • Manage a player insight manager and develop both qualitative and quantitative research to gain deeper understand of our players and brands including brand tracking, ongoing player satisfaction and ad-hoc market research. Ensure teams are mentored and supported in understanding our brands and our players

 What you will do:

  • Report to the Chief Commercial Officer and be part of the senior commercial leadership team
  • Lead, inspire and mentor a large team 
  • Be a brand ambassador  and customer champion by demonstrating passion for LeoVegas and our brands and its players. Be the players voice in the business
  • Conduct market research to ensure we continue to offer an exciting and engaging experience for our customers and help us make smarter more informed decisions
  • Brand Manage and evolve a portfolio of brands including LeoVegas, Expekt, BetUK, GogoCasino, PinkCasino and others
  • Lead and support a growing team of Brand Managers to evolve our brand strategy 
  • Keep up with and understand industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention. Developing new creative, innovative, and out-of-the-box approaches in applying the business’s messages.
  • Mentor and educate cross functional staff on brand marketing, player insight and potential strategies for success
  • Work closely with our internal teams engage and monitor success of each campaign and optimize performance
  • Support the CCO and CMO with reports and presentations  as required

Who are we looking for?

  • Deep experience of brand management, creative processes and delivering outstanding results
  • You will have proven experience within the iGaming industry 
  • Demonstrated leadership, research and analytical skills
  • A passionate individual with a creative and growth mindset
  • Natural communicator able to engage with staff at all levels
  • Extensive experience of managing creative teams and working with external agencies
  • Collaborative able to work with and influence internal stakeholders

Our culture:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Hybrid working: 

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team. 


  • Competitive salary based on your experience
  • Well-being allowance to support your active lifestyle.
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight.