Principal Product Manager, LZ Experts

Product United States



About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be remote.


We're in an exciting period of growth and seeking a talented and passionate individual who shares our vision for helping fuel the success of small businesses as they use our suite of expert offerings (LZ Tax and our Business Advisory Plans). This is a role for a creative individual who wants to help shape the future direction of our LegalZoom Expert offerings and who has ruthless attention to detail, is comfortable with ambiguity, and has the willingness to collaborate within a team environment. We can't wait to meet you!

You will

        Determine the product strategy and roadmap to execute and deliver step-level improvements to our expert lineups– specifically focused on optimizing our top-of-funnel strategy to improve conversion, engagement, and retention

        Deliver the product roadmap and outcomes by partnering closely with Marketing, Business Operations, Data Science, Design, Engineering, and other functions to rapidly test and improve our top-of-funnel and post-purchase experiences.

        Leverage analytical skills and knowledge of the SMB customer to synthesize and generate insights, develop hypotheses, define next steps, and influence cross-functional stakeholders at all levels of the organization throughout the experimentation lifecycle.

        Role model the experimentation and top-of-funnel growth mindset to mentor other PMs and cross-functional partners across LegalZoom

You have

        7+ years of product management experience

        Experience in driving product-led growth, with a track record of driving efforts focused on improving conversion, activation, and engagement. You are experienced in leveraging A/B testing with rigor, bring a data-informed curious mindset, have strong analytical skills and user empathy, and know how to work with cross-functional partners to determine ideal business models, positioning, and pricing.

        Depth in understanding business levers focused on driving and achieving significant business outcomes for a product line/offering (e.g., acquisition, activation, retention).

        Have a learn fast, fail fast mindset, eager to change the status quo

        You are unfazed by ambiguity, relish the challenge of working on challenging problems spaces to come up with a point of view backed by qual/quant data and insights

        Compelling storytelling and communication skills with the ability to adapt your style as you work with others up, down, and alongside you in the organization

        Experienced across the breadth of the product development spectrum- from big-picture thinking, honing on the user experience details to driving execution


LegalZoom is a remote-first company and the national range for this role is ($126,000 - $270,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

        Medical, Dental, Vision Insurance

        401k, With Matching Contributions

        Paid Time Off

        Health Savings Account (HSA)

        Flexible Spending Account (FSA)

        Short-Term/Long-Term Disability Insurance

        Plus other wellness benefits to include:


        Mental Health

        One Medical

        Wellness reimbursement of up to $250


For onsite roles or roles that require periodic onsite visits, LegalZoom requires all employees to be fully vaccinated for COVID-19 before starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. LegalZoom will require proof of vaccination before a successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not LegalZoom undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.