Principal Product Manager, SMB
Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
This hybrid position will work remotely as well as onsite in one of our Mountain View, Los Angeles, or Austin offices.
Overview
LegalZoom is seeking an exceptional Principal Product Manager to drive critical growth initiatives across our Small and Medium Business (SMB) portfolio. This role owns high-impact product areas that materially influence revenue, customer experience, and long-term SMB growth.
You will define and lead end-to-end product strategy for key SMB domains, aligning cross-functional teams around clear priorities and measurable outcomes. This role operates with broad strategic scope and accountability, shaping direction, driving execution excellence, and delivering durable business impact through influence. While this is an individual contributor role, it carries senior-level ownership and influence across Product, Engineering, Design, Data, Marketing, Sales, Finance, Customer Success, and Legal.
This is a hands-on leadership role for a strategic product thinker who pairs strong business judgment with deep customer empathy and operational rigor.
You will
- Own product strategy and execution for critical SMB product areas, ensuring cohesive delivery of customer and financial outcomes across initiatives.
- Define and articulate a clear product vision and multi-quarter roadmap aligned to company goals, customer needs, and revenue objectives.
- Drive prioritization and cross-functional alignment across initiatives, balancing near-term execution with longer-term strategic growth opportunities.
- Lead customer-facing product innovation, including AI-powered and automation-driven experiences, translating emerging capabilities into meaningful SMB value and measurable business impact.
- Serve as the end-to-end product owner for your area, accountable for performance across acquisition, conversion, retention, monetization, and unit economics.
- Develop and present business cases and investment rationale to senior stakeholders, ensuring initiatives deliver revenue growth and customer impact.
- Establish clear decision frameworks and performance metrics to support disciplined execution and transparency.
- Partner deeply with Engineering, Design, Data, Marketing, Sales, Customer Success, Finance, and Legal to drive delivery, resolve tradeoffs, and remove executional friction.
- Guide go-to-market planning, launch readiness, and post-launch optimization to ensure products scale effectively.
- Use qualitative and quantitative customer insights to identify high-impact opportunities and continuously refine strategy.
- Proactively assess risks, competitive dynamics, and emerging SMB trends, adjusting direction to remain aligned with business priorities.
- Act as a senior product leader within the organization, elevating strategic clarity, decision quality, and product craft through influence and example.
You have
- 10+ years of product management experience, including experience operating with broad strategic scope and accountability for significant business outcomes.
- Demonstrated success owning large, complex product areas end-to-end, from strategy and discovery through launch and measurable impact.
- Significant experience building and scaling customer-facing digital products for SMB or adjacent audiences, including subscription or recurring revenue models.
- Strong business acumen, with experience owning or materially influencing revenue, growth, retention, margin, or other core financial metrics.
- Experience driving cross-functional alignment and influencing senior stakeholders in complex, matrixed environments.
- Experience translating advanced capabilities — including AI-, data-, or automation-driven features — into real customer value and business results.
- Excellent analytical skills and comfort using data to inform prioritization, evaluate ROI, and guide investment decisions.
- Ability to operate comfortably at multiple altitudes — from long-term strategy to detailed execution — without losing clarity or momentum.
- Strong communication skills and executive presence.
- A deep commitment to product excellence and building solutions that meaningfully improve outcomes for SMB customers.
The salary range for this role is ($161,600-$258,500). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.