Group Manager, Product Marketing

Marketing Glendale, California Austin, Texas San Mateo, California


About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be remote.


As the Product Marketing leader for the Compliance Portfolio – our largest line of subscriptions businesses, you play a critical role in the organization, executing against one of our top business priorities. You will collaborate with cross-functional departments as well as Senior Executives to get alignment on strategy and then work with teams to actually design, develop, launch and grow our services and customer base. As an experienced product marketer, you have a proven track record partnering with product leaders and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and delivering insights-driven marketing plans that produce excellent business results. This role provides you with an awesome opportunity to reimagine how we drive both acquisition and retention across an incredibly important suite of business priorities including Registered Agent, Compliance solutions (annual reports, calendar, alerts, minutes manager), Business Licenses and our suite of Virtual Mail products.

You will

  Own deep customer insights for this target segment leading to messaging hierarchy, product roadmap enhancements and pricing architecture.

        Be accountable for the end-to-end consumer journey, delivering a delightful customer experience that ensures a long-term relationship with LegalZoom.

        Solve customer pain points and optimize the customer experience working with teams to test hypotheses and drive results as you influence product roadmaps through test-and-learn strategies for packaging, pricing, positioning decisions.

        Understand the landscape – be an expert on our competition and how they position themselves; be an expert on our customers, understanding who they are, what their motivations are, and how we can best meet those needs.

        Develop and manage go-to-market strategic plans and work collaboratively to bring those plans to life through creative briefs, launches, announcements, campaigns and always-on optimizations of marketing.

        Be recognized as the subject matter expert for marketing needs, operating with accountability to the P&L,, monitoring business health and recommending product opportunities and contingency plans.

        Promote thought leadership sharing your point of view which is data-driven and backed with research and insights.

        Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform product decisions and messaging.

        Develop and oversee a small team of world-class product marketing managers for the compliance portfolio.

You have

        10+ years of Product Marketing or other directly transferable marketing experience. 

        The ability to apply consumer insights, research and testing to drive world-class product and go-to-market strategies.

        A proven track record operating cross-functionally to lead nationwide campaigns, communications and go-to-market initiatives.

        Clear and effective communication skills (written and verbal) and are able to make complex issues appear simple through a clear, concise, and engaging communication style.

        Experience operating through ambiguity with excellence in managing multiple priorities in a highly dynamic environment.

        Comfort presenting to executives.

        Success influencing product strategy, design and development timelines and processes.

        Excellence in thinking through end-to-end implications and presenting decisive, data backed, distilled recommendations.

        A bias for action and motivating and inspiring others.

        A Bachelor’s degree required; MBA or higher degree preferred.

LegalZoom is a remote-first company and the national range for this role is $120,400 - $258,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

  Medical, Dental, Vision Insurance

  401k, With Matching Contributions

  Paid Time Off

  Health Savings Account (HSA)

  Flexible Spending Account (FSA)

  Short-Term/Long-Term Disability Insurance

  Plus other wellness benefits to include:


  Mental Health

  One Medical

  Wellness reimbursement of up to $250


For onsite roles or roles that require periodic onsite visits, LegalZoom requires all employees to be fully vaccinated for COVID-19 before starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. LegalZoom will require proof of vaccination before a successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not LegalZoom undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.