Lifecycle Marketing Campaign Manager

Marketing United States


About LegalZoom


We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.


As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.




Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.




We are looking for a Lifecycle Marketing Campaign Manager, a dynamic team player in our Lifecycle and Martech org. Your primary responsibility will be building, deploying and maintaining lifecycle automations that build personalized relationships with prospects and customers through all stages of their journey. You will manage day-to-day operations for email campaigns — including project requirements, developing and launching email journeys, making operational recommendations based on best practices, and ongoing iteration and optimization. You will thrive in this role if you are passionate about email and lifecycle marketing, marketing operations and are eager to drive results. Attention to detail and hybrid marketing/technical skills are instrumental to this role.  


You will

  • Own email/SMS development from start to finish, driving excellence in email coding, QA practices, audience segmentation, and campaign monitoring
  • Partner with key stakeholders to translate requirements from creative briefs, and accurately develop an execution plan for campaign deployment
  • Work with a cross-functional group including content, design, brand, legal, and data teams to produce highly engaging and personalized campaigns
  • Provide ongoing program support, workflow set-up, process documentation, and reporting
  • Improve the team’s email program with research on latest email innovations, best practices, data privacy, and applicable regulations
  • Assist with the ongoing up leveling of our technical capabilities, not just for Lifecycle experiences but also broader Marketing needs. Our vision is to create best-in-class technical and operational capabilities

You have

  • 5+ years of experience in email development, ESP/CRM management, and/or lifecycle and retention marketing
  • A spirit of inquiry and curiosity; you are proactive, detail-oriented and organized
  • A desire to move quickly with continued focus on optimization
  • An “outside the box” approach to creative solutions for various challenges
  • A history of executing detailed digital requirements with strong deadline orientation
  • Moderate to advanced hands-on experience in:
    • Salesforce Marketing Cloud
    • Journey Builder, Automation Studio, AMPScript, A/B testing, file management
  • Experience in HTML/CSS for email, including current best practices
    • Building .sql queries is a strong plus
  • Experience with MS Office, G Suite, Tableau
  • Strong communication, writing, and grammar skills
  • BA/BS degree, or equivalent combination of education and experience preferred

For onsite roles or roles that require periodic onsite visits, LegalZoom requires all employees to be fully vaccinated for COVID-19 before starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. LegalZoom will require proof of vaccination before a successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not LegalZoom undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.