Manager, Lifecycle Marketing

Marketing Glendale, California San Mateo, California


Description

Manager, Lifecycle Marketing

 

About LegalZoom

We believe that everyone should have access to professional legal advice. So, we’ve built a trusted and accessible technology-based platform to reduce barriers and help empower millions of people to grow their business, care for their families, protect their ideas and more. From Estate Planning, to Business Formations to IP, we’ve helped millions of customers, providing the protection and peace of mind they need. To date, we’ve grown to become the leading provider of online legal solutions for families and small businesses, and we’re committed to making our services even more valuable and easier to use than ever before. Join us!

Overview

We are looking for a Manager of Lifecycle Marketing, a key strategic thinker and doer in our Lifecycle and Martech org. Your primary responsibility will be to help design, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey. In turn, your customer-centric commitment to “the right message, in the right place, at the right time” will help drive our business metrics to new levels.

 

You will

  • Drive personalized omnichannel strategies (primarily email/nascent channels) delivering best-in-class communications that are informed by both quantitative and qualitative measurements
  • Partner with stakeholders and resources from across the company to develop and deliver on shared strategies, executing against team/company KPIs
  • Oversee the execution of targeted journeys/workflows and ad-hoc campaigns that help reach goals
  • Monitor performance and impact of programs; monitor health of database – suggest informed improvements

 

Skills and Experience

  • You have 5+ years of experience leading customer-centric email, CRM and/or multi-channel engagement and retention marketing programs
  • Bachelors degree required
  • You have considerable experience with marketing automation/CRM systems (Salesforce Marketing Cloud, Iterable, Adobe Experience Cloud, Braze, etc), creating workflows
  • You have experience in customer segmentation strategies and subscriber management
  • You are a critical thinker and can develop creative solutions around (technical or resource) limitations
  • You have experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.) 
  • You are comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up
  • You are organized and thorough; You have a spirit of inquiry and curiosity

 

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity.