Senior Manager, Social Media

Marketing San Mateo, California Glendale, California Austin, Texas


Description

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Overview

We are looking for a Senior Manager, Social Media. The ideal candidate will be based in LA and have proven experience leveraging social media to build brands, grow communities, and generate engagement and advocacy. As a champion of the social media plan and community manager, you will implement tactics to effectively and authentically connect with key audiences while ensuring quality and consistency in our brand voice.

You will

  • Drive strategy and execution of brand marketing initiatives through content storytelling, ensuring a consistent brand message across multiple consumer touch points including (but not limited to) Facebook, Twitter, Instagram, LinkedIn, and YouTube
  • Provide input on content and brand strategy for social across multiple initiatives and deliverables, and across multiple channels to meet and/or exceed metric targets including engagement, follower growth, impressions, reach, traffic, revenue, etc.
  • Manage content calendar and strategy to ensure alignment with marketing, sales, customer care, product, HR, and partner opportunities
  • Align with brand initiatives, events, press, and other activations that require content and social media integration
  • Implement audience and community strategy on how to generate awareness and engagement
  • Identify new trends to spark new innovative content development for organic platform growth
  • Collaborate with external agencies and vendors involved with producing content, community management, etc.
  • Manage monitoring and reporting on social media performance

You have

  • Demonstrated experience with the components of leading high impact social media campaigns including strategy, conceptualization, execution, monetization, establishing and reporting success metrics
  • Large agency background and the experience working across multiple clients is a big plus
  • Extra points for having managed direct reports or having been responsible for the work of others is important
  • Proven results building a social following across a variety of channels and using social to drive engagement and elevate brand reputation
  • A passion for social media and deeply familiar with online behaviors and how to communicate across the various platforms with a good understanding of social media KPIs, native platform insights, and third-party applications
  • Experience implementing traditional public relations programs; non-profit experience a plus
  • Outstanding verbal communication skills
  • Strong ability to make sound copy decisions using intuition and data
  • Excellent time management, organization and prioritization skills that enable you to deliver against accelerated timelines
  • A natural self-starter who is great at working in proactive and reactive environments where timing and quickness are key to success

 

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.