Manager, SEO Content & Activation

Marketing Glendale, California Austin, Texas San Mateo, California


Description

Company:

At LegalZoom, we exist to democratize law and deliver on that purpose by bringing quality and affordable legal help to anyone who is starting a business, planning for their family, and protecting their ideas. If you ask our employees, (or Zoomers, as we call ourselves), they’ll tell you the people are the best part about working here, and that’s because we don’t lose sight of our purpose.  We are a company passionately focused on our customers through our products and services, supported by a strong technology platform that enables our customers to interact with us anytime and anywhere.  We are a high growth company, expanding rapidly into new products and services, and looking to bring in leaders that want to further drive our purpose, help lead our growth, enhance our culture, develop our teams and accelerate career growth in a fast-paced, highly collaborative, inclusive, transparent and talented organization.

 

Role:

We are looking for a Manager of SEO Marketing, Content Activation to lead our off-page SEO discipline, owning a full-scale link-building and content promotion practice to grow domain authority. S/he will lead the strategic planning, execution, and reporting of our content activation efforts, while partnering with a cross-functional teams like editorial and PR to influence content development and strengthen earned media relations. S/he will report to the Head of SEO.

 

Responsibilities:

Define and own the strategy, planning, and measurement of:

  • SEO content promotion initiatives
  • Editor outreach on created content to increase backlink activity and domain authority
  • Partner with PR on story creation to establish high-profile media partnerships
  • Partner with editorial team to influence content development roadmap
  • Work with editorial team to infuse off-page SEO priorities into content across mediums and platforms; educate teams with best practices documentation and regular training
  • Regularly provide recaps, share new findings, and conduct industry case studies
  • Keep current with latest SEO developments and provide editorial leads with SEO recommendations
  • Mentor and develop the SEO Content Specialist

 Knowledge and Skills:

  • At least 4-5 years’ experience in SEO, with emphasis on off-page SEO
  • Track record of increasing organic traffic with measurable results
  • Experience using site analytics (Google Analytics)
  • Experience partnering with editorial teams to inform content development
  • Experience partnering with PR teams on earned media relations
  • At ease presenting in front of a large group, reporting to key stakeholders
  • Strong communication skills (written, verbal) for cross-functional collaboration
  • Proven ability to work well under the pressure of quick deadlines
  • Comfortable working independently and cross-functionally
  • Up to date on latest trends and SEO best practices