Senior Product Marketing Manager

Marketing United States Glendale, California San Mateo, California


About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts. 

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further. 

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.


As a Senior Product Marketing Manager, you own the product marketing experience and will help drive LegalZoom’s growth by shaping product vision and consumer perception across our small business segment product portfolio. You will also contribute to the optimization of the post-purchase experience, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience mentoring more junior members on the team and work collaboratively across all areas of the organization.

You will

  • Establish positioning, packaging and pricing for our core business products and brief in creatives to support campaign planning needs
  • Own the end-to-end small business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
  • Understand the competitive landscape – be an expert on our competition and how they position themselves 
  • Monitor trends and changing consumer needs to develop actions plans for your business segments
  • Influence product strategy, testing, research and content roadmaps to optimize our position
  • Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform product decisions and messaging
  • Drive go-to-market strategies, launches, and campaigns for your portfolio
  • Create and optimize messaging for the small business segment suite of products/services that resonate with prospective customers and help drive growth
  • Develop and maintain sales collateral to support sales teams 
  • Monitor business health and recommend product opportunities and contingency plans
  • Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

You have

  • 8+ years of marketing experience, with at least 3 years specifically in Product Marketing
  • Experience driving nationwide campaigns, communications and go-to-market initiatives
  • Excellent communication skills (written and verbal), comfortable presenting to executives and partners
  • Proven track record collaborating with product managers and sales teams
  • Experience influencing product strategy, design and development timelines and processes
  • Ability to apply consumer insights, research and testing to drive world-class marketing strategy
  • Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams
  • Bachelor’s degree required; MBA or higher degree preferred 

For onsite roles or roles that require periodic onsite visits, LegalZoom requires all employees to be fully vaccinated for COVID-19 before starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. LegalZoom will require proof of vaccination before a successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not LegalZoom undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.