Staff Data Scientist, Marketing Analytics

Technology United States


Description

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Remote-first

Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

Overview

The Data Science and Engineering team at LegalZoom helps us make measurably better decisions, faster.  We do this through everything from shaping our marketing strategy to running experiments that let us know how well our strategy is performing. 

As a Staff Data Scientist on our Marketing Data Science team, you’ll tackle many of the existential questions facing our business.  Questions such as which prospective customers should we target, how do we segment our customers & develop contact strategies that maximizes engagement and future revenue streams from key subscriber segments, and what should our pricing strategy be are all places where we are working to help make better decisions. 

You will

  • Perform descriptive and predictive analyses to form hypotheses about how we can grow the business through better marketing spend and sales operations 
  • Influence LegalZoom leadership to pursue our hypotheses so that we better serve customers and grow our business 
  • Design and run experiments to test our hypotheses, including the definition of metrics that will enable us to understand customer behavior 
  • Interpret experiment results and use them to drive strategic and tactical recommendations for how to better reach our customers 
  • Provide insights at scale through building pipelines and dashboards that share the metrics you’ve created to provide us a more complete view of our customers 
  • Work closely with Marketing and Sales to help them better understand how to use data as well as form their own hypotheses so we can move faster 

You have

  • Be a key driver of marketing strategy, by thinking beyond immediate analysis to understand the long-term implications of actions
  • Experience with ROAS, CAC, LTV, and MMM
  • Basic qualifications: M.S. or Bachelors degree in Math, Economics, Bioinformatics, Statistics, Engineering, Computer Science, or other quantitative fields
  • (If M.S. degree, a minimum of 1+ years of industry experience required and if Bachelor's degree, a minimum of 2+ years of industry experience as a Data Scientist or equivalent)
  • Advanced SQL expertise
  • Basic understanding of experimental design (such as A/B experiments) and statistical methods
  • Ability and experience in extracting insights from data, and summarizing learnings / takeaways
  • Marketing/product data science or consulting experience
  • Search Engine Optimization analytics experience
  • Advanced experimentation experience including multivariate and causal analysis
  • Experience working on web analytics (behavioral analytics)
  • Detailed knowledge of data warehouse technical architecture, infrastructure components, ETL, and reporting/analytic tools and environments
  • Solid understanding of source data, its strengths, weaknesses, semantics, and formats; solid knowledge of logical and physical data modeling concepts (relational and dimensional)
  • Someone who is willing to contribute new ideas and articulate them to a variety of business partners and not just execute on existing ones

 

For onsite roles or roles that require periodic onsite visits, LegalZoom requires all employees to be fully vaccinated for COVID-19 before starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. LegalZoom will require proof of vaccination before a successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not LegalZoom undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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