Salesforce Marketing Cloud
Description
Company Overview:
Lean Tech is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multitude of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America and the United States, contributing to cutting-edge developments in multiple industries.
Currently, we are seeking a Salesforce Marketing Cloud Analyst with a strong English level to join our team. Here are the challenges that our next warrior will face and the requirements we look for:
Position Title: Salesforce Marketing Cloud
What you will be doing:
- Campaign Development and Execution: Utilize Salesforce Journey Builder to design and implement effective customer journey strategies that enhance engagement and retention. Regularly work with Salesforce Email Studio and Mobile Studio to execute high-impact email campaigns and mobile messaging that meet the diverse needs of our clients.
- Customization and Personalization: Apply your skills in AMPscript and SSJS to tailor and personalize marketing communications. Ensure dynamic content integration across various platforms within Salesforce Marketing Cloud to optimize user experience and campaign performance.
- Third-Party Integrations: Depending on client-specific needs, manage and execute integrations with third-party tools and systems. Use your understanding of SQL to develop queries that support data segmentation and campaign effectiveness.
- Platform Mastery: Although direct experience with Salesforce Ad Studio is not a primary focus, having the ability to manage and adapt digital advertising campaigns as part of an integrated marketing strategy is a plus.
- Compliance and Data Management: Ensure all marketing campaigns comply with relevant data protection and privacy regulations such as GDPR or CAN-SPAM Act. Manage data effectively across platforms to uphold the integrity and security of customer information.
Requirements & Qualifications
- Experience: A minimum of 4-5 years of hands-on experience in digital marketing and CRM campaign management, specifically with Salesforce Marketing Cloud. A proven track record of managing email campaigns, automations, and customer journeys within Salesforce platforms.
- Technical Skills: Strong proficiency in AMPscript and SSJS for campaign personalization and content dynamism. Basic knowledge of SQL for data management purposes. Experience with third-party integrations and an ability to adapt to various client needs is essential.
- Certifications: While specific Salesforce Marketing Cloud certifications are not mandatory, equivalent practical experience demonstrating deep platform knowledge and expertise is required.
- Knowledge of Regulations: Understanding of data protection and privacy laws such as GDPR and CAN-SPAM Act is highly desirable. Candidates should be familiar with the implications of these regulations on digital marketing practices.
- Communication and Analytical Skills: Exceptional communication skills are necessary to articulate campaign strategies and results to stakeholders and clients. Strong analytical skills to assess campaign effectiveness and adapt strategies as needed.
- Adaptability: The ability to thrive in a fast-paced, ever-changing environment and the capacity to work independently on multiple projects with tight deadlines is crucial.
Why you will love Lean Tech:
- Join a powerful tech workforce and help us change the world through technology
- Professional development opportunities with international customers
- Collaborative work environment
- Career path and mentorship programs that will lead to new levels.
Join Lean Tech and contribute to shaping the data landscape within a dynamic and growing organization. Your skills will be honed, and your contributions will play a vital role in our continued success. Lean Tech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.