Lead Generation Support Specialist
Description
Company Overview:
Global Technology Services is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multitude of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America, Philippines and the United States, contributing to cutting-edge developments in multiple industries.
Position Title: Lead Generation Support Specialist
Location: LATAM
What you will be doing:
We are seeking a highly organized and detail-oriented Lead Generation Support Specialist to support demand generation, lead management, campaign coordination, event marketing, social media, and broader marketing team initiatives. As a key member of the marketing team, this role will help drive awareness, engagement, and pipeline growth by supporting campaigns and programs that connect shippers with the client's fast, reliable, and cost-effective delivery solutions.
Reporting directly to the Sales Development Representative, the Lead Generation Support Specialist will work closely with campaign-focused team members and other internal stakeholders to ensure campaigns, events, lead routing, reporting, social media activities, and marketing programs are executed efficiently and accurately.
The ideal candidate is collaborative, thrives in a fast-paced environment, enjoys creating structure and process, and is comfortable managing multiple platforms and projects simultaneously. This broad, execution-focused role supports outbound lead generation, inbound marketing, and the day-to-day coordination needs of the marketing team.
Campaign & Demand Generation Support:
Execute and deploy campaigns across Demandbase, LinkedIn, Google Ads, Pardot, and other marketing tools.
Validate prospect and account lists against ideal customer profile (ICP) criteria for marketing and Sales Development Representative outreach.
Upload and manage campaign audiences and conduct quality assurance reviews of assets, landing pages, forms, and tracking links before launch.
Monitor individual campaign performance and maintain reporting against campaign goals.
Maintain campaign documentation, project trackers, and the marketing campaign calendar.
Coordinate with internal stakeholders to help ensure campaigns launch accurately and on schedule.
Lead Management & SDR Support:
Pull and manage prospect and account lists for marketing and SDR initiatives.
Support lead routing, tracking, reporting, and attribution processes.
Maintain accurate lead, account, targeting, and campaign data within Salesforce and connected marketing platforms.
Support Salesforce data hygiene, including record cleanup, deduplication, list validation, and campaign membership management.
Coordinate with marketing and SDR team members to support accurate targeting, timely lead handoff, and campaign follow-up.
Event Marketing Support
Manage event invitation lists, registrations, RSVPs, meetings, and attendee tracking.
Upload and maintain attendee and engagement data within Salesforce and related marketing systems.
Support pre-event and post-event communications, lead tracking, and reporting.
Maintain event documentation and project trackers.
Assist with event logistics, materials, timelines, and vendor coordination as needed.
Marketing Team Coordination & Administrative Support
Track marketing invoices, purchase orders, and vendor payments.
Maintain marketing documentation, standard operating procedures, process guides, calendars, and project trackers.
Assist with recurring reports and dashboard updates using Salesforce, Excel, and other approved tools.
Support project coordination and communication with internal teams and external vendors.
Identify opportunities to improve efficiency and streamline recurring marketing and lead management processes.
Social Media Coordination Support
Audit and maintain social media channels by reviewing content and coordinating the updating, archiving, or removal of outdated posts.
Monitor comments, reviews, mentions, and conversations across Facebook, Instagram, X, YouTube, LinkedIn, and other digital platforms.
Route inquiries and potential issues to the appropriate internal stakeholders and coordinate responses as needed.
Support content scheduling, publishing, and reporting on engagement and channel activity.
Required Skills & Experience
5+ years of experience in marketing, demand generation, marketing coordination, lead generation support, social media management, or a related field.
Experience working with a customer relationship management platform such as Salesforce or HubSpot. Salesforce experience is preferred.
Experience using at least one marketing automation platform, such as Pardot, HubSpot, or Marketo. Pardot is preferred.
Working knowledge of Microsoft Excel and comfort organizing, reviewing, and maintaining campaign and lead data.
Ability to manage multiple priorities and deadlines simultaneously.
Experience supporting LinkedIn or Google advertising campaigns.
Experience supporting events, webinars, demand generation campaigns, or account-based marketing programs.
Familiarity with Demandbase or another account-based marketing platform.
Experience using Power BI or a similar reporting and data visualization tool.
Experience working with distributed or remote teams.
Experience with social media management platforms.
Soft Skills:
Strong organizational and project coordination skills.
Excellent attention to detail.
Ability to work independently and take ownership of assigned projects.
Strong written and verbal English communication skills.
Collaborative approach and ability to coordinate across multiple stakeholders.
Why you will love GTS:
Join a powerful tech workforce and help us change the world through technology
Professional development opportunities with international customers
Collaborative work environment
Career path and mentorship programs that will lead to new levels.
Join GTS and contribute to shaping the data landscape within a dynamic and growing organization. Your skills will be honed, and your contributions will play a vital role in our continued success. GTS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.