National Account Manager
Description
Please include your resume
Life at Latham
Since the beginning, the core values of Latham from our roots in 1956 as a family-owned business to being the worldwide leader for inground swimming pool manufacturing is that our employees remain our priority. As a Latham employee, you get to experience a high-performing, engaged, quality-focused and safety-minded culture dedicated to serving our dealers and consumers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the wellbeing and growth of all employees. We consider people our #1 resource, and help employees realize their full potential, set, and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join Latham
We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture. Some of the benefits you can expect when you join Latham include:
- Comprehensive insurance benefits included but not limited to, medical, dental and vision, free short- and long-term disability, free life insurance, flexible spending accounts and more
- 401K with a 50% company match
- Excellent PTO and vacation policies
- Company-sponsored training and certification opportunities
- Tuition reimbursement
Primary Role: The primary responsibility of the Fiberglass National Account Manager (NAM) role is in the development and cultivation of new channel relationships with home builders and developers. The role will require creating customized solutions with Latham pool products for large multisite national account companies. Open new channels to market helps drive year-over-year growth for Latham pool dealers. The (NAM) continuously works to improve Latham’s market (share) position and achieve financial growth through the implementation of organizational strategic goals, negotiating and closing business deals, building key customer relationships, and identifying business opportunities, all with the goal of maximizing revenue and margin from the sales of Latham pool products.
Duties and Responsibilities:
National Account Manager – works under the direction of the Director of Sales, Fiberglass (DSF) to meet or exceed the sales and profit targets of the region.
The specific responsibilities of the position are as follows:
- Implement the Strategy of the Home Builder/Developer growth
- New business development – Responsible for developing and implementing national strategy for large multisite national accounts
- Implements Latham sales strategies based on geography, brands and programs
- Manages a defined business unit working closely with Sales teammates, Marketing, Operations, and Finance while assuring compliance and adherence to company guidelines
- Create new opportunities in the Home Builder and Developer sector, making Latham pools the preferred choice for new developments
- Prospect for new channels to market that that help expand Latham market share outside of conventional go to market strategies
- Logistics initiatives – implement freight structures, partner with customers to set up stocking yards and seek opportunities for efficiencies that drive margin improvement
- New Products and Program introductions – “Champion” all new Latham brand, product and service additions/deletions/enhancements for implementation and adoption
- Knowledge and Promotion of all Marketing Initiatives
- Promotions and Campaigns – is knowledgeable and able to effectively communicate features and benefits
- Pricing programs – establishes initial pricing programs
- Marketing/Branding programs – Promotes the adoption of Loyalty, Growth and Branding programs
- Bundling strategies – promotes additional relationships with Latham products (i.e. VARS/Automatic pool covers and Latham safety covers)
- Maintains a deep and thorough knowledge of the marketplace, competition and trends within the specified geographic area; develop and recommend strategies for market share gains
- Identify opportunities for promotions, campaigns, products, and new distribution channels that will drive increased revenue and margin; provide regular feedback to the Marketing product manager-Fiberglass
- Assist in specific market research and data gathering initiatives as needed
- Training, Education and Development
- Assists in the development of training and educational programs and materials
- In conjunction with the Sales Director, review sales performance regularly to determine successes, gaps, opportunities and risks
- Support and drive continuous improvement initiatives within the Latham Pool business
- Participate in company and industry events, including trade shows
- Perform other duties as assigned
Qualifications:
- Bachelor’s degree in business/marketing and a minimum of 10+ years of successful sales and/or marketing experience preferred; Associate’s degree or equivalent may be substituted with commensurate experience.
- Experience in working with National and Regional accounts in Home Building sector.
- A proven track record of effective New Business Development, Prospecting Skills, Closing Skills, Networking, Public Speaking, Research, Territory Management, Training and Motivation Skills, Meeting Sales Goals, Professionalism, Reading and Writing Financial Reports.
- Strong technical acumen/experience required.
- Exceptional communication and presentation/training skills.
- Travel Requirements: Approximately 70% of the time with overnights; previous overnight travel experience (50% minimum) a plus.
- Competent in Microsoft Office: Excel, Word, Outlook, PowerPoint, as well as Customer Relationship Management (CRM) software, Mobile applications and online conferencing software.