Head of Growth (remote or office)

Marketing Leamington Spa, United Kingdom


Description

Kwalee is a leading independent mobile game developer and publisher based in Leamington Spa – the UK’s biggest gaming hub outside Greater London and a great place to live – along with growing teams in Bangalore and Beijing.

Now the largest hypercasual games publisher in the UK, Kwalee is a company known globally thanks to half a billion downloads for hit mobile games including Draw it, Bake it, Shootout 3D, Rocket Sky and many more. These successes have driven rapid growth in recent years and with exciting new projects in the works for Nintendo Switch and PC alongside the studio's hypercasual specialism, Kwalee shows no signs of slowing down!

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of mobile gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays. Could your idea be the next global hit?

As the Head of Growth you are responsible for both user acquisition and monetisation within our hyper-casual mobile games. You follow data and use contacts to learn and improve the methods by which we gain and make money from our users.

You can either work REMOTELY or in our Leamington Spa office surrounded by a great bunch of people!

What you tell your friends you do

“I handle millions of dollars of advertising spend and revenue; using the latest digital marketing methods and channels to ensure we have the biggest user base possible! ”

 What you will really be doing

  • Devising overarching UA and Monetisation strategies with the assistance of the Head of Digital Marketing and other team members.

  • Overseeing the launches of our games, working with ad network partners to maximise scale and revenue 

  • Observing and influencing day to day UA & Monetisation performance, directing the existing UA & Monetisation teams to ensure our spend and revenue are optimised post-launch and that expectations are met and ever-improved.

  • Working at the head of an established team of 6-10 hyper-casual UA & Monetisation experts, extracting the best out of each person.

  • Staying abreast of the latest industry trends and developments to ensure the team is at the cutting edge of UA & Monetisation techniques.

How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to achieve great results

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it

Team

Our talented team is our signature. We have a highly creative atmosphere with around 100 staff where you’ll have the opportunity to contribute daily to important design and technical decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the Micro Machines video games.

Skills and requirements

  • Over 5 years of experience leading a team of data-minded specialists within the mobile industry

  • Expert knowledge of mobile user acquisition and monetisation techniques

  • Familiarity with the hyper-casual industry and the quirks that make it unique

  • Motivating personality with a passion for strategic thinking and high-stakes campaign activity 

We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • In addition to a competitive salary we also contribute to your pension, offer private medical cover and life assurance

  • Creative Wednesdays! (Complete freedom to design and make your own games every Wednesday)

  • Access to on site gym - no more skiving!

  • 25 days of paid holidays plus bank holidays 

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Entertainment area with consoles, pool table, tennis table and darts!

  • Monthly employee awards

  • Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.