Paid Media Director

Marketing Nashville, Tennessee


Description

The Paid Media Director will lead the paid media function for our marketing team. The ideal candidate will have 5-10  years of paid media experience in either an agency or corporation. The role is responsible for working directly with the marketing team on a range of campaigns for JumpCrew and its clients and will be responsible for providing strategic recommendations, managing an agency, executing campaigns, and providing metrics. This person must be a fast learner and able to grasp complex subjects and have a proven track record of managing large budgets. An ability to juggle multiple projects and internal clients is essential.

Responsibilities:

  • Leadership of JumpCrews paid media function within the marketing team.
  • Develop and implement a comprehensive paid media strategy across the entire marketing function inclusive of social media, search, display, and programmatic.
  • Day-to-day supervision of paid campaigns and strategy including audience/keyword targeting, bid strategies, execution details budget management, and alignment towards KPIs and business goals.
  • Potential to manage 1-2 paid media strategist,  a multi-million dollar budget, and an external agency and client relationships
  • Oversee analytics efforts around campaign data to evaluate performance based on KPIs and benchmarks to produce actionable insights and optimizations.
  • Develop strategic partnerships with key media partners, platforms, and agencies
  • Manage annual budget and forecasting requirements
  • Identify creative marketing opportunities based on understanding of target audience behaviors and interests
  • Stay current on industry trends, focusing on how changes can help improve campaign results.
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid media objectives

Requirements

  • Bachelor's degree with a concentration in marketing preferred
  • 5-10 years of paid search campaign management experience
  • 3+ years of people management experience
  • Track record of budget management in either an agency or corporate environment
  • Experience managing a team
  • Experience managing effective agency relationships
  • Ability to thrive in a fast-paced environment with constant deadlines
  • Ability to work with a wide range of people, including colleagues and clients

Additional Information

  • Location: Nashville, TN, hybrid schedule WFH Monday & Friday
  • Base + Bonus OTE $150,000
  • Bonus Opportunity
  • Unlimited PTO plan
  • 9 company holidays
  • Healthcare benefits
  • 401k
  • Learning and career growth opportunities
  • Free coffee
  • Beer Fridge
  • Bring your (well-behaved) pet to the office
  • Quarterly Marketing Summits
  • Monthly leadership development calls from external professionals in the industry
  • Lunch and learns
  • Free catered lunch the third Thursday of every month

JumpCrew is a customer acquisition platform that integrates sales and digital marketing to help clients grow brand awareness, leads, and revenue. JumpCrew is the perfect place for self-driven, dynamic people who want to learn and help businesses grow. If you take an entrepreneurial approach to problem-solving, work well in a high-growth, fast-paced environment, and are brave enough to not wear a seat belt in a rocket ship so you can lean closer to the stars; then JumpCrew could be the place for you!

The company is headquartered in Nashville, TN. JumpCrew has been recognized as the 2021 Winner for Nashville’s Best and Brightest Companies to Work For, the #1 best small company to work for in Nashville (2017), one of the best places to work in Nashville (2018 & 2019) according to the Tennessean and is one of Crunchbase’s 50 hot startups. For more information, visit https://jumpcrew.com/. #LI-Hybrid

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.