Ecommerce Marketplace/Affiliates Manager - REMOTE WORKING

Garden Trading Carterton, United Kingdom


Description

Garden Trading – Ecommerce Marketplace/Affiliates Manager

Garden Trading are passionate about creating products for your home and garden that are as functional as they are beautiful and are designed to stand the test of time.

We take hiring the right people as seriously as we take the quality of our products and the service our customers receive, as we believe every person has an important role to play in fulfilling our mission.

Nestled in our Ecommerce department, the role of Ecommerce Marketplace/Affiliates Manager will focus on:

  • Driving marketplace and affiliate plans focusing on sales and key conversions.
  • Digital customer acquisition and retention and share best practice with marketing team.
  • Amazon Marketplaces and Portals plus affiliates management.
  • Helping to drive paid search KPIs and conversions.
  • Understanding the customer (spending habits, conversion drivers, file shape etc.) and share findings with other teams (marketing team in particular)
  • Supporting ecommerce team, assistant ecom manager and wider marketing and product teams.

As an Ecommerce Marketplace/Affiliates Manager you will:

  • Ensure all new products are live on consumer and wholesale Website pre-launch
  • Create all product import spreadsheets ahead of launch to include all product information, specifications, meta data, instructions upsells and amazon data
  • Import all product imagery and PDF’s ahead of each launch
  • Cross sell and upsell sections kept up to date and seasonally relevant
  • Add in supporting content to product pages where appropriate
  • Manage the affiliate publishers via AWIN programme and support
  • Recruit new affiliates, manage the onboarding process, and ensure that their audiences are aligned with your target market
  • Liaise with existing affiliates to answer their questions, address queries, and resolve any issues that they may be having
  • Make recommendations about the best way to approach a campaign and maximize results based on best practice and experience
  • Deal with day-to-day inquiries from affiliates and implement promotional campaigns that create sustained referral traffic
  • Responsible for reporting, evaluating what is working well, and identifying opportunities for further improvement
  • Create and implement the agreed strategy and objectives based on set budget and weekly and monthly revenue targets
  • Overseeing the day-to-day management of affiliate campaigns to ensure maximum ROI is achieved
  • Recruiting and training new affiliates to maximize the quality and quantity of their referral traffic
  • Initiating new campaign ideas, including incentivization and bonuses for the program
  • Developing affiliate marketing strategies that deliver specified sales volumes
  • Analysing program and campaign activity to identify opportunities for improvement
  • Delivering affiliate marketing reports to advertisers and senior management
  • Ensuring that commissions and invoices are paid in a timely and accurate manner
  • Full autonomy of the Amazon site, from uploads, expansions and reporting
  • Listing improvement or optimisation including monitoring and analysis
  • Sales reporting of performance on Amazon
  • Management and maintenance of relevant Amazon content
  • Propose promotions and pricing offers
  • Manage marketplace and being the first port of call for all escalation issues
  • Work alongside fulfilment team to ensure that our Amazon inventory is available
  • Amend customer queries
  • Work with the Marketing team when campaigns go live making sure they run effectively
  • Refer a friend campaign implementation maintain ongoing referral scheme
  • Support Mail campaigns to homemovers and lookalikes of our customers
  • Create and implement the agreed strategy and objectives based on set budget and weekly and monthly revenue targets
  • Collaborate/team work with finance, marketing, product, logistics/warehouse and buying departments.
  • Competitor Analysis
  • Support Assistant Ecommerce Manager, ecommerce and marketing teams

What we are looking for:

Essential:

  • Amazon Vendor and Amazon Seller commercial management
  • Ecommerce business understanding
  • Good communication with external and internal customers
  • Ability to manage own workload and able to multitask

Desired:

  • Excel and GA experience
  • Affiliates management experience
  • Ebay commercial management
  • AWIN affiliate network platform