CUSTOMER LIFECYCLE SR MANAGER
Description
Built on the purpose of nourishing a better life, Wild Fork sets out to be the authority and the first option of meat and seafood for everyone. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do.
As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar, ecommerce, home delivery), we are seeking a dynamic and strategic-minded individual to join our team as the trade marketing manager.
In this role, you will be the strategic owner of our customer lifecycle strategy with a primary focus on acquisition. This role is responsible for driving growth by attracting new customers across all channels — online, in-store, and membership — through data-driven strategies, creative testing, and full-funnel optimization. Working cross-functionally with membership, field, ops and product teams, this leader will define how Wild Fork reaches new audiences, converts them efficiently, and sets the foundation for long-term loyalty.
We are looking for a candidate who is dedicated to push things forward with resilience and comfortable working in a fast-paced environment. We are focused on building a best-in-class customer centric brand, and you will have a significant role in helping us put the brand on the map. This role is perfect for the person looking to learn and grow with a soon to be household name brand.
Key Responsibilities:
Customer Lifecycle & Acquisition Strategy 40%
- Develop and own the customer lifecycle strategy from acquisition through retention and advocacy.
- Create data-driven customer segmentation and personas to inform targeting and personalization.
- Lead the strategy and execution with the focus on acquisition stage of the customer lifecycle, ensuring integration with retention and win-back initiatives.
- Define the customer acquisition roadmap - from awareness and conversion to onboarding and early engagement.
- Lead the development of personalized customer journeys leveraging first-party data, behavioral analysis, and predictive models.
Channel & Campaign Performance 40%
- Oversee customer lifecycle journey across paid, owned, and earned channels (digital, retail, partnerships, referrals, influencers, etc.).
- Partner with Brand, Paid Media, CRM, Membership, and Field Marketing to align campaigns and messaging across channels.
- Continuously test creative, targeting, and offers to maximize customer growth and reduce friction in onboarding.
Insights & Measurement 20%
- Own customer KPIs including customer growth, CAC, conversion rate, and first purchase gross profit.
- Partner with Analytics and finance teams to build dashboards and define benchmarks for customer growth / acquisition by channel, store and region.
- Leverage segmentation, LTV modeling, and MMM learnings to inform strategy and investment allocation.
- Champion a customer-first mindset across the organization, driving alignment on acquisition priorities and success metrics.
Requirements:
- Bachelor's degree in Communications, retail marketing or a related field (Master’s degree preferred).
- 7–10 years of experience in customer lifecycle, personalization, or acquisition strategy — Strong understanding of retail environments
- Proven track record of driving growth through personalized experience and omni-channel customer strategies.
- Strong analytical and the ability to translate data into actionable insights and strategic recommendations; familiarity with digital marketing (GA4, Google ads etc), customer data platforms (Snowflake), CRM (Emarsys), and AI-driven personalization tools.
- Deep understanding of customer journey design, segmentation, and funnel optimization.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Familiarity with Excel and PowerPoint applications.
- Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area.
If you are a strategic thinker with a passion for retail marketing and field activations, we invite you to apply for this exciting opportunity. Join us in shaping the narrative of our brand and creating meaningful connections with our audience.
EOE, including disability/vets