BRAND MANAGER

Sales & Marketing Greeley, Colorado


Description

Position at JBS USA Food Company

JBS USA is a leading global provider of diversified, high-quality food products, including a portfolio of well-recognized brands and innovative, easy-to-use food solutions. We process, prepare, package and deliver fresh and value-added premium meat, poultry and retail-ready food products for customers in approximately 100 countries on six continents. We are also the majority shareholder of Pilgrim’s, the largest poultry company in North America. JBS USA employs more than 100,000 team members, and our corporate office is located in beautiful Greeley, Colorado, where our 1,200 team members onsite enjoy more than 300 days of sunshine a year.


JBS USA is a global leader in the Beef industry, with over $15 Billion in revenue. JBS’ industry-leading portfolio of customer brands and programs support strong Beef category performance for all of our customers. JBS is seeking an “All-Star” candidate to round out our strong marketing team and help drive strategic growth initiatives for our high-performance team.

The Brand Manager drives the performance, equity, and share of our brands by activating distinctive B2B and B2C strategies and tactics for the JBS USA Beef Business. JBS is looking for a passionate, determined marketer to support the team by developing and implementing brand strategies and programs that align with overall business goals. The Brand Manager will interact with sales, business development, category management, operations, technical services, and quality assurance teams to position brands in the marketplace.

Responsibilities

  • Review and maintain brand standards, style guides, and brand assets, including but not limited to sales materials and collateral, presentations, websites, brand photography and point of purchase signage and displays.
  • Contribute to social media posts and management of social media accounts and content calendar. Includes influencer marketing.
  • Lead the strategy and production of high-quality blogs, web copy, SEO, presentations, video and other forms of content across multiple brands and programs.
  • Lead execution of innovative marketing campaigns for product launches, seasonal pushes and brand awareness campaigns to support promotion and distribution of JBS USA Beef products at key accounts.
  • Leverage consumer data and market research to identify gaps in the marketplace that lead to sales opportunities for JBS USA Beef products.
  • Manage partner agencies, developing estimates, creative briefs and execution of projects to meet objectives for all communications, ensuring projects are completed on-time and on-budget.
  • Participate in managing packaging project development from beginning to end, including coordinating a wide variety of tasks with cross-functional teams and managing and archives of files and samples.
  • Build an understanding of packaging for film, labels, boxes and USDA requirements.
  • Support sales teams at tradeshow and conferences.
  • Other duties as assigned.

Qualifications

  • 2-5 years of experience in food marketing, communications or related field.
  • Experience and expertise in digital/social marketing platforms, influencer campaigns, SEO, video, and email marketing.
  • Experience executing shopper marketing and account-based marketing programs
  • Ability to translate creative and innovative problem-solving skills into strong business results.
  • Ability to influence and lead others, including those outside of the marketing team.
  • Ability to manage and prioritize multiple projects simultaneously in a fast-paced environment.
  • Proficient in Microsoft suite, including Word, Excel, PowerPoint and Teams.
  • Beginner experience in Adobe Illustrator and InDesign.
  • Model behaviors that support the JBS values: Determination, Simplicity, Availability, Humility, Sincerity, Discipline, and Ownership.
  • Bachelor’s Degree in Marketing, Business, and/or Agriculture preferred.

 The applicant who fills this position will be eligible for the following compensation and benefits:

  • Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
  • Paid Time Off: sick leave, vacation, and 6 company observed holidays;
  • 401(k): company match begins after the first year of service and follows the company vesting schedule;
  • Base salary range of $75,000 - $90,000 annually; and
  • This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program;

 The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. It is a job expectation that all new employees have, at minimum, the first dose of the COVID-19 vaccine in advance of their first date of employment. If you need assistance in obtaining a vaccine, the Company can help schedule you with one of its healthcare partners following a conditional job offer, if one is made. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

EOE/Vet/Disabled