Sales & Marketing Lafayette, Colorado


Position at Planterra Foods

Planterra is a fully funded Plant-Based Protein start-up in Boulder County –CO. It’s an investment by the JBS Company, the world’s largest protein producer and the second largest food company in the world.

We are seeking an experienced Marketing Manager focused on our future innovation and based at our Corporate Office in Lafayette, CO.  Come help us build the best plant-based protein company in the world!

A successful candidate must be passionate about plant based protein and moving quickly with a nimble, solutions oriented and collaborative approach.  S/he should have a bias for action, easily understand the business dynamics and see the big picture, and be curious. The Marketing Innovation Brand Manager will be integral in planning and executing the one to three-year innovation pipeline for the OZO brand and Planterra Foods.  In order to do this, the BM will need to be able to have a vision for what plant-based protein could be in the future and work with a cross functional team to drive alignment and turn that vision into a reality. 


  • Champion innovation projects – drive and manage projects from inception through commercialization, including:
      • Developing basis of interest
      • Conducting marketplace, size of prize, and competitor analysis
      • Leading research and data analysis using Nielsen, IRI, and other data sources
      • Developing sell-in material
  • Advancing project management deliverables through Stage-gate process
  • Map, develop and monitor relevant market trends and indicators, category size and growth, and analyze competitor movements to inform innovation strategy
  • Translate market trends into insights to inform decisions on product portfolio and value proposition
  • Help build and maintain innovation pipeline for OZO brand across food, mass, club, and foodservice channels
  • Support Director of Innovation on Innovation pipeline and strategic growth planning for our OZO brand and Planterra Foods


  • Bachelor’s degree in Business or related field. MBA preferred
  • At least 4 years of CPG brand management experience required
  • Familiarity with Nielsen and/or IRI data required
  • Food industry experience preferred
  • Passion for natural/healthy-for-you foods
  • Experience leading cross functional teams and working closely with insights, project management, R&D, finance, and supply chain
  • Demonstrated ability to shape a vision and strategy and translate it into concrete actions and plans
  • Understanding of strategy, marketing, sales and analytics tools
  • Strong analytical and problem solving skills, strong attention to detail
  • Learning mindset and intellectually curious
  • Proven track record of extracting simplified recommendations from complex data sets for problem solving
  • Excellent communication and relational skills
  • Ability to understand the decision making process and to communicate and support multiple teams towards a common goal
  • Proficient in Microsoft Excel, Word and PowerPoint
  • Understanding of reporting tools and concepts
  • Organized, strong planner and able to drive multiple projects forward at the same time
  • Demonstrated ability to adjust to multiple personalities and management styles

The applicant who fills this position will be eligible for the following compensation and benefits:

  • Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment
  • Paid Time Off: sick leave, vacation, and company observed holidays
  • 401(k): company match begins after the first year of service and follows the company vesting schedule
  • Base salary range of $120,000-140,000
  • This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program