MARKETING BRAND MANAGER

Sales & Marketing Greeley, Colorado


Description

Position at JBS USA Food Company

JBS USA is a leading global provider of diversified, high-quality food products, including a portfolio of well-recognized brands and innovative, easy-to-use food solutions. We process, prepare, package and deliver fresh and value-added premium meat, poultry and retail-ready food products for customers in approximately 100 countries on six continents. We are also the majority shareholder of Pilgrim’s, the largest poultry company in North America. JBS USA employs more than 100,000 team members, and our corporate office is located in beautiful Greeley, Colorado, where our 1,200 team members onsite enjoy more than 300 days of sunshine a year.

JBS is looking for a passionate and determined Brand Manager for Regional Beef Marketing. The Brand Manager is primarily responsible for driving business-to-business marketing initiatives and tactics to support multiple brand/program strategies and business goals.

Required Skills & Experience

  • Bachelor’s Degree in Marketing, Business, Agriculture or related field
  • 3-7 years of experience in marketing or related field
  • Experience in agency relations and management required
  • Prior experience in meat industry preferred
  • Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro)
  • Proficient in Microsoft Powerpoint, Word, and Excel
  • Excellent project management and timeline delivery/follow through
  • Excellent planning and time management skills
  • Excellent written and verbal communication skills
  • Innate attention to detail
  • Ability to prioritize and manage multiple projects simultaneously
  • Creative and innovative problem solving skills
  • Excellent interpersonal skills
  • Experience with CRM platforms, specifically Salesforce

Responsibilities

  • Assist in planning & executing 4-5 customer events each year
  • Assist in creating and revising product packaging (boxes, films, labels, etc) per USDA and customer requests, as needed
  • Manage daily communications and activities with agencies
  • Maintain relevant content on brand websites
  • Develop SEO, social media, content marketing, influencer relations, and digital strategies and initiatives for multiple brands
  • Create sales materials centered on fact-based selling strategies and program attributes
  • Update and distribute sales materials (flyers, presentations, eBlasts, etc) to SalesForce
  • Manage food show preparation and fulfillment (both POS and Sample Request needs)
  • Develop and maintain brand standards and style guides
  • Manage development, requests, inventories and shipments of branded promotional items, point-of-sale materials, etc.
  • Process marketing invoices, track spending and help implement the marketing budget
EOE/M/F/V/Disabled